# Rugged Fitness-Tracking Timepieces The G-Shock Vital Energy GBA-900 Connects to the Move App By Michael Hemsworth | Published 2021-12-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gshock-vital-energy-gba900 References: [uncrate](https://uncrate.com/g-shock-vital-energy-watches/) & [gshock](https://www.gshock.com/collections/move-category) The G-Shock Vital Energy GBA-900 is one of the latest timepiece models from the brand that will provide wearers with a rugged way to keep an eye on the time, while also discreetly tracking their exercise. The watch features basic fitness tracking technology inside that will relay information to the G-Shock Move app, which makes it great for those looking to passively track their activity or runners. The watch doesn't require continuous recharging like [conventional smartwatches](https://www.trendhunter.com/trends/black-shark-gs3-ultra) and is rated to deliver up to two years of battery life. The [G-Shock Vital Energy GBA-900 timepiece](https://www.trendhunter.com/trends/gshock-models) offers an array of simple yet essential functions including alarms, countdown timers, stopwatches and even a backlight to illuminate the digital displays after dark. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 7% | Activity: 7% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Rugged Fitness-tracking Timepieces:** Smartwatches that can track fitness and activity are becoming more rugged to appeal to active consumers. - **Passive Activity Tracking:** Consumers increasingly prefer smartwatches that can passively track their activity throughout the day rather than requiring manual input. - **Long Battery Life:** Consumers are seeking smartwatches with extended battery life to avoid the inconvenience of frequent charging. ### Who This Affects Most - **Sports and Fitness:** Companies innovating in sports and fitness can create partnerships with rugged smartwatch manufacturers to offer advanced fitness tracking devices. - **Consumer Electronics:** Manufacturers of consumer electronics should focus on developing smartwatches with passive activity tracking capabilities and long battery life for better user experience. - **Health Tech:** Health tech companies can explore opportunities to develop wearables that combine smartwatch features with advanced health monitoring capabilities. ## Related on Trend Hunter - [Surf-Ready Fitness Tracker Timepieces](https://www.trendhunter.com/trends/gshock-glide-gbx100s.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md) - [Rugged Everyday Watch Models](https://www.trendhunter.com/trends/gshock-analogdigital-ga010.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Pro-Grade GPS Timepieces](https://www.trendhunter.com/trends/gshock-rangeman-gprh1000.md) - [Ultra-Rugged Pilot Timepieces](https://www.trendhunter.com/trends/gshock-gravitymaster-grb300.md) - [Connected Titanium Timepieces](https://www.trendhunter.com/trends/casio-gshock-mrgb2100r2a.md)