# Upscaled Sport Watches The G-SHOCK G-STEEL Collection is Crafted from Strong Materials By Michael Hemsworth | Published 2015-10-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gshock-gsteel-collection References: [joesdaily](http://www.joesdaily.com/style/g-shock-g-steel-collection/) & [gshock](http://www.gshock.com/) Those that are familiar with he G-SHOCK watch line from [Casio](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series) know that it is traditionally made from plastic and rubber, but the G-SHOCK G-STEEL Collection takes the lineup to a whole other level using materials that update the watches to look super chic and expensive. Starting at a price point of $280 and up, the G-SHOCK G-STEEL Collection features six designs to choose from that feature "layered toughness," as the brand calls it, that has a double layer bezel construction. While the G-SHOCK G-STEEL Collection features an exterior that will last for years on end, the battery will also do the same thanks to the new [solar panel incorporated into the face](https://www.trendhunter.com/trends/g5600bg5) of the watches. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Sport Watches:** Opportunity to disrupt the sport watch industry by offering high-end materials and chic designs. - **Sustainable Watch Batteries:** Disruptive innovation opportunity to introduce solar panels into watch designs for long-lasting battery life. - **Layered Toughness:** Innovation opportunity to create watches with a double layer bezel construction, providing enhanced durability. ### Sectors Adopting This - **Watch Manufacturing:** Opportunity to introduce upscale designs using strong materials into the watch manufacturing industry. - **Luxury Goods:** Opportunity for luxury goods industry to tap into the market of high-end sport watches. - **Renewable Energy:** Disruptive innovation opportunity in the renewable energy industry by incorporating solar panels into watch batteries. ## Related on Trend Hunter - [Structural Metal-Made Timepieces](https://www.trendhunter.com/trends/casio-gsteel-modern-industrial-series.md) - [Metallic All-Analog Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gstb1000.md) - [Durable Luxury Watches](https://www.trendhunter.com/trends/durable-luxury-watches-the-new-full-metal-gshock-models-are-rugged-but-eleg.md) - [Chromatic Resin Case Timepieces](https://www.trendhunter.com/trends/gshock-gsteel-gm2110.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Sustainably Crafted Rugged Timepieces](https://www.trendhunter.com/trends/gshock-coexist-collection.md) - [Celebratory Celestial Timepieces](https://www.trendhunter.com/trends/gshock-gcwb5000un-carbon-edition.md) - [Stealthy Durable Elegant Watches](https://www.trendhunter.com/trends/gmcb2100z.md) - [Samurai Armor-Inspired Timepieces](https://www.trendhunter.com/trends/gshock-mrg.md)