# Sports-Specific Workout Watches The New G-SHOCK G-SQUAD Captures Users Sport-Activity Data By Niko Pajkovic | Published 2021-07-29 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gshock-gsquad References: [hypebeast](https://hypebeast.com/2021/7/g-shock-g-squad-series-square-cases-first-ever-release) & [world.g-shock](http://world.g-shock.com/) Recently released, the [G-SHOCK](https://www.trendhunter.com/trends/g-shock-1) G-SQUAD is a line of smartwatches that utilize new technology to calibrate users' sport-specific workouts. The line of sports-ready watches comes in three different models: the GBD 200-1in black, the GBD 200-2 in blue, and the GBD 200-9 in yellow or lime. All of the GBD 200 models consist of G-Shock's iconic [square-shaped face](https://www.trendhunter.com/trends/gav01-series) but provide a slimmer, more lightweight profile design than its predecessors. Specifically, these watches are 2.0mm slimmer, 3.4mm narrower, and 8.8mm shorter than previous models. The timepiece display contains a series of basic fitness information, including calories burned and steps taken. For a more detailed analysis of their workouts, users can download G-SHOCK's mobile fitness app, which allows them to record and track their data when combined with the watch. This product stands out because it can recognize 15 different sport-specific workouts ranging from biking to fishing and snowboarding to swimming. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 77% | Activity: 37% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Sport-specific Smartwatches:** The emergence of sport-specific smartwatches presents an opportunity for the development of specialized workout programs tailored to different sports. - **Mobile Fitness Tracking:** The combination of mobile fitness apps and smartwatches offers the possibility of more accurate and comprehensive workout data analysis, promoting more effective training regimes - **Lightweight Design:** The development of lighter and more wearable smartwatches such as the G-SHOCK G-SQUAD points to future trends where wearable technology will become less intrusive and more integrated into everyday life. ### Where This Applies - **Sports Wearables:** The sports wearable industry can capitalize on the trend of sport-specific smartwatches by improving and enhancing the functionality of the devices, enabling the collection of more specialized data for coaches and athletes to evaluate and develop training programs. - **Fitness Apps:** Fitness app developers can collaborate with smartwatch manufacturers to create apps that leverage the sport-specific technology of smartwatches and also facilitate data sharing and analysis for comprehensive fitness data insights. - **Outdoor Sports Equipment:** Outdoor sports equipment manufacturers should explore opportunities to integrate smartwatch technology with their products to offer customers a more complete and immersive experience, such as detecting and logging data during a user's excursion or adventure. ## Related on Trend Hunter - [Surf-Ready Fitness Tracker Timepieces](https://www.trendhunter.com/trends/gshock-glide-gbx100s.md) - [Rugged Outdoor-Ready Watches](https://www.trendhunter.com/trends/g-shock-1.md) - [Motion-Sensing Wristwatches](https://www.trendhunter.com/trends/casio-digital-basic-gdb500.md) - [Pro-Grade GPS Timepieces](https://www.trendhunter.com/trends/gshock-rangeman-gprh1000.md) - [Rugged Fashion-Forward Watches](https://www.trendhunter.com/trends/gshock-gsteel-gbm2100-series.md) - [Stylish Durable Watch Designs](https://www.trendhunter.com/trends/gshock-models.md) - [Rugged Everyday Watch Models](https://www.trendhunter.com/trends/gshock-analogdigital-ga010.md) - [Baseball-Inspired Watches](https://www.trendhunter.com/trends/gshock-x-baseballism.md) - [Fitness Tracking Smartwatch Tech](https://www.trendhunter.com/trends/powered-by-polar.md)