# Affordable Korean Chicken Promotions GS25 and Baedal Minjok Launch an Affordable Chicken Product By Kanesa D | Published 2025-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gs25 References: [mk.co.kr](https://www.mk.co.kr/en/business/11368071) & [gs25.vn](https://www.gs25.com.vn/)  [GS25](https://www.trendhunter.com/trends/lifeguard-snack) has announced the launch of a new value-driven chicken product in partnership with [South Korea’s](https://www.trendhunter.com/trends/new-birthday-cake-smoothie) top food delivery platform, Baedal Minjok. In response to rising demand for convenient and affordable delivery-friendly meals, the two brands will debut 'Wing Wing Bong Bridge,' a combo-style chicken item under GS25’s popular instant chicken brand [Chicken 25](https://www.trendhunter.com/trends/wings-to-korea). The product will be available starting July 18 for KRW 10,900. The new offering includes a carefully curated combination of customer-favorite chicken cuts—two wings, chicken sticks, and drumsticks—allowing consumers to enjoy the most popular parts of a whole chicken in a single order. The chicken is prepared with a crispy breadcrumb coating that enhances texture while using minimal sweeteners and a simple salt-and-pepper seasoning to highlight its clean, savory taste. The partnership with Baedal Minjok enables widespread accessibility, ensuring the product reaches a broad base of delivery consumers. Image Credit: GS25 ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 31% | Activity: 37% | Freshness: 45% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-driven Food Products:** The rise of value-driven food offerings highlights a shift towards affordable luxuries, providing consumers access to high-quality meals without the premium price tag. - **Collaborative Brand Partnerships:** Collaborations between brands, like GS25 and Baedal Minjok, are opening doors to mutually beneficial ventures, expanding reach and tapping into shared customer bases. - **Simplified Ingredient Lists:** A focus on minimal additives and simple seasonings is gaining momentum, appealing to health-conscious consumers and those seeking transparency in food production. ### Sectors Adopting This - **Convenience Foods:** The evolution of convenient meal solutions is transforming the traditional food industry, catering to busy lifestyles with quick, enjoyable dining options. - **Food Delivery Services:** The expanding food delivery sector is redefining how consumers access their favorite meals, integrating tech-driven solutions for a seamless customer experience. - **Retail Partnerships:** Strategic alliances within the retail sector are innovating distribution and product availability, bringing novel items directly to consumer doorsteps efficiently. ## Related on Trend Hunter - [Celebratory Chicken Wing Promos](https://www.trendhunter.com/trends/15wing-combo-special.md) - [Korean Cuisine Retailer Wings](https://www.trendhunter.com/trends/korean-bbq-wings.md) - [K-Style Group Meals](https://www.trendhunter.com/trends/yangnyeom-sauce-1.md) - [Korean BBQ Wing Sauces](https://www.trendhunter.com/trends/korean-bbq-sauce.md) - [QSR Korean Sandwiches](https://www.trendhunter.com/trends/korean-chicken-sandwich.md) - [Korean-Style Crunchy Chicken](https://www.trendhunter.com/trends/sobaba-crunchy-glazed-chicken.md) - [$20 Chicken Wing Deals](https://www.trendhunter.com/trends/20-chicken-wings.md) - [Spicy Boneless Chicken Wings](https://www.trendhunter.com/trends/wicked-wings.md) - [Picnic-Ready Chicken Wing Deals](https://www.trendhunter.com/trends/wingstop-summer-of-flavor-bundle.md)