# University-Branded Food Trucks The Gryph 'N' Grille is the University of Guelph's New Food Truck By Katherine Pendrill | Published 2016-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gryph-n-grille References: [guelphtoday](https://www.guelphtoday.com/columns/urban-cowboy-with-owen-roberts/urban-cowboy-food-trucks-feed-3500-at-universitys-first-rodeo-381880) & [facebook](https://www.facebook.com/GryphNGrille/) To kick off the new school year, the [University of Guelph](https://www.trendhunter.com/trends/truck-at-the-cne) held a Food Truck Rodeo complete with a University-branded truck dubbed the 'Gryph 'N' Grille.' With many post-secondary institutions looking for creative ways to expand their off-campus offerings, the University of Guelph demonstrates one way of making freshly-prepared food more accessible to students. The Gryph 'N' Grille is a University-owned food truck serving up everything from poutine to veggie burgers. To make the truck student-friendly, customers are able to use their student card to pay for their meals. The ingenious mobile restaurant was created as a fun and efficient way to meet the demand for food at special campus events such as Orientation Week and sporting events like Homecoming. The food truck also serves as a nod to the [University's world-renowned agricultural program](https://www.trendhunter.com/trends/food-research-project), which uses new research to offer its students healthy and innovative dining options. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 73% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **University Food Trucks:** Expanding campus food options through branded food trucks creates opportunities for unconventional dining experiences. - **Mobile Payment Solutions for Food Trucks:** Implementing mobile payment solutions in food trucks can streamline payment processes for customers. - **Sustainable Campus Dining:** Using ingredients sourced from University agricultural programs can foster sustainable dining practices in campus food offerings. ### Where This Applies - **Higher Education:** University-branded food trucks can enhance student experiences and satisfaction with campus dining options. - **Food Service and Catering:** Expanding food service offerings to include food trucks can increase revenue opportunities for catering companies. - **Mobile Payment Solutions:** The implementation of mobile payment solutions in food trucks can create opportunities for growth in the mobile payment industry. ## Related on Trend Hunter - [Student-Focused Foodie Tours](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl.md) - [College-Targeted Food Pop-Ups](https://www.trendhunter.com/trends/the-one-shop.md) - [Carnival Mobile Truck Pop-Ups](https://www.trendhunter.com/trends/truck-at-the-cne.md) - [Collegiate Dining Expansions](https://www.trendhunter.com/trends/bruxie-dining-concept.md) - [QSR-Branded Food Truck Tours](https://www.trendhunter.com/trends/food-truck-tour.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Re-Branded Food Trucks](https://www.trendhunter.com/trends/mill-house-brewing.md) - [Free CPG Pizza Promotions](https://www.trendhunter.com/trends/goodpizza.md) - [Back-to-School Burger Promotions](https://www.trendhunter.com/trends/deliveroo-students-boost-burger.md)