# Craft Non-Alcohol Adult Beverages Gruvi is a New Line of Craft Non-Alcohol Beers and Wines By Katherine Pendrill | Published 2019-12-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/gruvi References: [cstoreproductsonline](https://www.cstoreproductsonline.com/packaged-beverages/gruvi) With a growing number of consumers cutting back on alcohol or eliminating it from their diet entirely, brands like [Gruvi](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives) have stepped in to fill the void. Gruvi is a line of craft, non-alcoholic adult beverages that includes both beers and wines. The latest products from the brand include a [non-alcoholic Berliner Weisse](https://www.trendhunter.com/trends/zero-gravity-af), which is a modern take on a classic wheat beer from Germany, and an alcohol-free IPA that's brewed with citra, galaxy and mosaic hops. As for [non-alcoholic wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines), there's a prosecco that's both gluten-free and sulfite-free. In addition to not giving you a hangover, Gruvi's adult drinks will also help you stick to your diet as they contain as little as 26 calories per serving. Image Credit: *Gruvi.* ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 67% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Non-alcohol Beverages:** Craft brands like Gruvi are capitalizing on the growing trend of consumers cutting back on alcohol, offering high-quality non-alcoholic options. - **Alcohol-free Craft Beers:** Gruvi taps into the rising demand for non-alcoholic beer with their craft brews, providing a refreshing and flavorful alternative to traditional options. - **Non-alcoholic Wine Alternatives:** With products like Gruvi's gluten-free and sulfite-free prosecco, the market for non-alcoholic wine options is expanding to cater to health-conscious and alcohol-free consumers. ### Who This Affects Most - **Craft Beverage Industry:** Craft breweries and wineries can seize the opportunity by developing their own non-alcoholic adult beverage lines, appealing to a wider range of customers. - **Health and Wellness Industry:** The health and wellness sector can explore collaborations with craft non-alcohol beverage brands like Gruvi to offer low-calorie and diet-friendly drink options in their fitness and health-conscious establishments. - **Hospitality Industry:** Hotels, restaurants, and bars can enhance their beverage menus by incorporating Gruvi's craft non-alcoholic offerings, attracting customers seeking sophisticated and alcohol-free alternatives. ## Related on Trend Hunter - [Non-Alcoholic Prosecco Alternatives](https://www.trendhunter.com/trends/non-alcoholic-prosecco-alternatives.md) - [Canned Non-Alcoholic Sangrias](https://www.trendhunter.com/trends/nonalcoholic-sangria.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md) - [Tasty Alcohol-Free Beers](https://www.trendhunter.com/trends/tasty-alcoholfree-beers.md)