# Amusing Gaming Toothbrushes The 'Grush' Kids' Toothbrush Turns Brushing into a Video Game By Rahul Kalvapalle | Published 2014-04-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grush References: [gizmag](http://www.gizmag.com/grush-toothbrush-video-games/31558/) & [launch.grushgamer](http://launch.grushgamer.com/) San Francisco-based start-up Grush is developing a unique toothbrush that makes brushing fun by incorporating aspects of video games. The Grush system consists of a WiFi-enabled toothbrush with [companion iOS and Android games](https://www.trendhunter.com/trends/oral-health-board-game). Children can mount a smartphone to the bathroom mirror using a custom-built mounting device, and select one of several Grush games go guide them through their brushing routine. The Grush gaming component uses a built-in [motion sensor and a wireless transmitter](https://www.trendhunter.com/trends/oralb-io10-ultimate) to track [toothbrush movements](https://www.trendhunter.com/trends/wildones-tiger-rechargeable-toothbrush) such as rotation, strokes and intensity. The data is then sent to the toothbrush, effectively transforming it into a video game controller of sorts. Grush also collects brushing data and stores it in a cloud. Parents can access this information through a dashboard app and forward it to their family dentist. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 67% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Gamified Toothbrushes:** Developing toothbrushes that incorporate gaming elements to make brushing fun and engaging. - **Internet of Things (iot) Dental Care:** Using connected devices, such as WiFi-enabled toothbrushes, to track and store brushing data in the cloud. - **Interactive Dental Hygiene Apps:** Creating companion mobile applications that provide interactive guidance and feedback for brushing routines. ### Industries Being Reshaped - **Healthcare:** Disruptive innovation opportunity: Introducing gamified dental care products to incentivize proper oral hygiene practices, especially for children. - **Gaming:** Disruptive innovation opportunity: Creating new gaming experiences by integrating physical actions, such as brushing teeth, into interactive gameplay. - **Data Analytics:** Disruptive innovation opportunity: Utilizing the collected brushing data to develop personalized dental care recommendations and improve oral health outcomes. ## Related on Trend Hunter - [Self-Sanitizing Toothbrushes](https://www.trendhunter.com/trends/ultim8-smartbrush-system.md) - [Playful Oral Care Kits](https://www.trendhunter.com/trends/buildabrush-starter.md) - [Smart Childrens Toothbrushes](https://www.trendhunter.com/trends/willo-autoflo-plus.md) - [Personalized Smart Toothbrushes](https://www.trendhunter.com/trends/issa-4-toothbrushes.md) - [Video-Sharing Kids Toothbrushes](https://www.trendhunter.com/trends/cocomelon-x-burstkids-sonic-toothbrush.md) - [Interactive Oral Hygiene Programs](https://www.trendhunter.com/trends/smile-school.md) - [Kid-Friendly Microvibration Toothbrushes](https://www.trendhunter.com/trends/philips-one-for-kids.md) - [Tech-Forward Tooth Brush Designs](https://www.trendhunter.com/trends/sonic-electric-toothbrush1.md) - [Kid-Focused Musical Toothbrushes](https://www.trendhunter.com/trends/musical-toothbrushes.md)