# Energy Drink Campaigns The Grupo Petrópolis Ad Shows the Effort It Takes to Break Records By Meghan Young | Published 2016-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grupo-petropolis References: [adeevee](http://www.adeevee.com/2016/06/grupo-petropolis-athletics-swimming-cycling-print/) The [Grupo Petropolis](https://www.trendhunter.com/trends/jumex-energy) ad campaign is a dizzying one, for more than one reason. Visually, it portrays a swirling set of lines that represent the different courses taken by elite athletes -- as well as those training to join the ranks. With such tag lines as, "It takes a lifetime to break the 100-meter dash record," the illustration is meant to show how much work goes into such training. Conceived and executed by the [Young and Rubicam](https://www.trendhunter.com/trends/vogo-party-pouches) ad agency based in São Paulo, Brazil, the Grupo Petrópolis ad campaign is more than eye opening. It also suggests a secret weapon to help the journey to greatness along. With this [energy drink](https://www.trendhunter.com/trends/monster-rio-punch), athletes will be able to power through to the finish. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Endurance Campaigns:** Opportunities for brands to showcase the demands of elite athletic performance and offer products to aid in the journey. - **Training-intensive Ad Design:** Ad campaigns that visually portray the hard work and dedication required for athletic success. - **Energy Drink Marketing:** Opportunities for energy drink companies to promote their products as aid to athletes in reaching their goals. ### Sectors Adopting This - **Sports Nutrition:** Brands within the sports nutrition industry can use the ad campaign to promote their products as necessary for success. - **Athletic Apparel:** Athletic apparel companies can use the campaign to show how their products are tailored to meet the demands of elite athletes. - **Advertising and Marketing:** Advertising and marketing agencies can capitalize on the trend of visually stunning ads that showcase hard work, effort and achievement. ## Related on Trend Hunter - [Bold Athlete-Centric Campaigns](https://www.trendhunter.com/trends/made-for-athletes.md) - [Vibrant Product Campaigns](https://www.trendhunter.com/trends/fuel-something-bigger.md) - [Energy-Saving Beer Campaigns](https://www.trendhunter.com/trends/ad-that-saves-energy.md) - [Artful Energy Drinks](https://www.trendhunter.com/trends/el-jefe-energy.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)