# Leathery Floral Fragrances Grungerock Tuberose is an Alt-Rock-Inspired Fragrance for Gen Z By Laura McQuarrie | Published 2023-11-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grungerock-tuberose References: [beautyindependent](https://www.beautyindependent.com/emerging-fragrance-brand-foope-targets-gen-z-with-chaotic-creativity/) & [foopefragrances](https://www.foopefragrances.ca/collections/perfume/products/grungerocktuberose)  Grungerock Tuberose is the newest [clean, vegan fragrance](https://www.trendhunter.com/trends/perfect-nonsense) from FOOPE and it's a provocative, leathery scent that captures the "raw energy of alternative rock." This [leather floral fragrance](https://www.trendhunter.com/trends/vegan-leather-jacket) boasts top notes of tobacco, cardamom SFE, plus sandalwood, cedarwood, iris and tuberose at its heart. This alluring scent is grounded with notes of vanilla and tonka beans. The 100% plant-based scent is cruelty-free, made without 26 EU Cosmetic allergens and CMRs, and other questionable ingredients, delivering a refreshingly different experience for ingredient-conscious fragrance fans. 39-year-old Femi Oloruntoba launched FOOPE with $150,000 from his personal savings and the intent to celebrate [Gen Z's](https://www.trendhunter.com/trends/everedens-new-scent-category) unfiltered side. This newly launched scent plays well with others, like Ibere, a confident woody scent, and whimsically fruity Cherry Wonderland. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 35% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Clean, Vegan Fragrances:** The rise of clean, vegan fragrances presents an opportunity for brands to cater to ingredient-conscious consumers. - **Alt-rock-inspired Scents:** Alt-rock-inspired fragrances offer a disruptive innovation opportunity to tap into the edgy and rebellious aesthetic of Gen Z. - **Leather Floral Fragrances:** The trend of leather floral fragrances provides a unique olfactory experience by combining contrasting scent profiles. ### Who This Affects Most - **Fragrance Industry:** The fragrance industry can explore the potential of clean and vegan fragrances to cater to the growing demand for ingredient-conscious products. - **Cosmetics Industry:** The cosmetics industry can incorporate alt-rock-inspired scents to target Gen Z consumers who embrace unique and unconventional branding. - **Luxury Goods Industry:** The luxury goods industry can capitalize on the trend of leather floral fragrances to offer high-end products that combine luxurious materials and delicate florals. ## Related on Trend Hunter - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Invigorating Rose Fragrances](https://www.trendhunter.com/trends/dirty-rose.md) - [Galactic Musky Perfumes](https://www.trendhunter.com/trends/tubereuse-astrale.md) - [Clean Tea Fragrances](https://www.trendhunter.com/trends/roan-fragrances.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Leathery Rose Fragrances](https://www.trendhunter.com/trends/rose-whip-by-phlur.md) - [Relatable Genderless Fragrances](https://www.trendhunter.com/trends/noyz.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Clean Rose Fragrances](https://www.trendhunter.com/trends/rose-era.md)