# Grunge Youth Culture Lookbooks The Syndicate Original Spring/Summer 2018 is Robust with Graphics By Kalin Ned | Published 2018-02-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grunge-youth-culture References: [highsnobiety](https://www.highsnobiety.com/p/syndicate-original-ss18-dddream-lookbook/#slide-11) & [sndct](http://www.sndct.com/) The Syndicate Original brand launches its Spring/Summer 2018 collection with a [nostalgic throwback to grunge youth culture](https://www.trendhunter.com/trends/wildest-ones-yet). From oversized yellow unisex jackets with quirky phone graphics to lightweight and [retro synthetic tracksuits](https://www.trendhunter.com/trends/marty-supreme), the capsule not only revives the spirit of the late 80s and early 90s, but also is a mirror to millennial interests in fashion design. Dubbed 'DDDream,' the Syndicate Original Spring/Summer 2018 collection also features a limited collaboration with Novesta. Throughout the capsule there are subtle hints to "virtual world madness," "lightning-fast data" and "boarder-free connectivity." While the recurring thematic of the phone graphics suggest the transition from analog to digital frameworks, the alien depictions could be viewed as a nod to anonymous culture and the 'new' grunge youth's tendency of isolation through social media. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 92% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Brands can tap into the millennial interest for fashion that looks back to previous decades. - **Virtual World Fashion:** Incorporating digital themes into fashion could be a disruptive opportunity to appeal to an increasingly digital-native consumer base. - **Isolation-inspired Clothing:** Designs that make subtle nods to isolation and anonymity in a digital age may resonate with a younger generation's shared experiences and feelings of disconnect. ### Sectors Adopting This - **Fashion:** Both established and emerging fashion brands can tap into themes of nostalgia, digital culture, and isolation to create collections that appeal to younger consumers. - **Technology:** Collaborations between fashion and tech companies could cultivate new VR-inspired clothing lines for a target demographic. - **Social Media:** Through partnerships with major fashion brands, social media platforms could further capitalize on their ability to strategically target niche audiences and develop trends accordingly. ## Related on Trend Hunter - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md)