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# Polished Punk Photography
'Grunge' by Igor Oussenko is Filled With Sophisticated Attitude

By Meghan Young | Published 2012-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/grunge-by-igor-oussenko
References: [fashionising](http://www.fashionising.com/pictures/b--Polished-grunge-23108.html) & [oussenko](http://www.oussenko.com/)

To pair the word 'polished' with 'punk' may seem unnatural to some at first, until they browse through the photo series titled 'Grunge' by Igor Oussenko. A Gothic photoshoot with an ethereal edge, it showcases some [typical grunge pieces](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms) that have been given a slight tweak to make them more sophisticated. From [colorful biker jackets](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab) and crisp trenchcoats to [slim skirts and knit vests](https://www.trendhunter.com/trends/studio-nicholson-fw25), the outfits are the best of two worlds.

Youthful and glamorous, the photo series Grunge by Igor Oussenko stars Elena Korobova alongside two other fellow models. Styled by Georgy Rushev and Oxana Pavlishina-Pomozova, the three models may look more put together than the average punk, but they maintain their attitude, which shows that it's often not the actual pieces that give clothing a specific style.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 82% | Activity: 82% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Sophisticated Grunge:** Opportunity for fashion brands to merge grunge styles with high-end fashion to attract a wider customer base.
- **Ethereal Gothic:** Potential for photographers to experiment with blending Gothic elements with other styles to create unique photo shoots.
- **Punk Attitude:** Chance for businesses to incorporate punk attitudes in their branding and marketing to appeal to young and rebellious consumers.

### Industries Being Reshaped

- **Fashion:** Fashion brands can explore the opportunity of creating clothing with a grunge and high-end fashion blend to attract a larger customer base.
- **Photography:** Photographers and artists can experiment with blending Gothic elements with other styles to create striking and visually appealing photographs.
- **Marketing:** Businesses can incorporate punk attitudes in their branding and marketing strategies to attract young and rebellious consumers.

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