# Grumpy Feline Food Stunts People Lined Up For Hours to Meet Grumpy Cat at SXSW By Rahul Kalvapalle | Published 2015-03-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grumpy-cat-at-sxsw References: [yahoo](https://www.yahoo.com/travel/absolutely-insane-lines-exist-to-see-grumpy-cat-at-113698908357.html) & [grumpycats](http://www.grumpycats.com/catdreamscometrue-at-friskies-haus-of-bacon/) If you thought the biggest celebrity draws at the Austin mega-conference were the likes of Ryan Gosling or Al Gore, check out these insanely long lineups populated by people looking to have an audience with Grumpy Cat at SXSW. With its unabashedly grumpy appearance, no-nonsense attitude and generally unimpressed expression, Grumpy Cat has become one of the most famous cats in the world. The no-nonsense feline was on hand at SXSW to promote [Friskies](https://www.trendhunter.com/trends/friskies-playfuls) Tasty Treasures, specifically its [bacon-flavored cat food products](https://www.trendhunter.com/trends/whiskas-aromatic-selection). In addition to promoting the product, Grumpy Cat also wanted attendees to know that she supported Friskies Tasty Treasures' drive to donate 50,000 meals to shelter-dwelling cats. While many people flock to Austin every year to check out the panels, launches and interactive events, many head there just to catch a glimpse of Grumpy Cat at SXSW. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 63% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Celebrity Animal Endorsements:** The popularity of Grumpy Cat at SXSW highlights the potential of celebrity animal endorsements in creating buzz and drawing crowds. - **Pet Influencers:** Grumpy Cat's massive following and appearance at SXSW demonstrates the trend of pet influencers and their ability to attract and engage audiences. - **Cause Marketing:** Friskies Tasty Treasures' campaign to donate meals to shelter cats, supported by Grumpy Cat, showcases the rising trend of cause marketing in the pet food industry. ### Industries Being Reshaped - **Celebrity Endorsement:** The success of Grumpy Cat's presence at SXSW suggests opportunities for celebrity animal endorsements in various industries. - **Social Media Marketing:** Pet influencers like Grumpy Cat demonstrate the potential for engaging audiences and driving brand awareness through social media marketing. - **Pet Food:** Friskies Tasty Treasures' campaign and collaboration with Grumpy Cat indicate possibilities for disruptive innovation in the pet food industry, particularly in cause marketing and product partnerships. ## Related on Trend Hunter - [Big-Screen Cat Ads](https://www.trendhunter.com/trends/inaba.md) - [Feline-Inspired Culinary Experiences](https://www.trendhunter.com/trends/purina-fancy-feast.md) - [Glam Pet Adoption Pop-Ups](https://www.trendhunter.com/trends/uber-showcats.md) - [Immersive Cat Lover Pop-Ups](https://www.trendhunter.com/trends/whiskas-purradise.md) - [Pop Star-Themed Animals](https://www.trendhunter.com/trends/taylor-swiftthemed-cats.md) - [Feline-Themed Restaurants](https://www.trendhunter.com/trends/gatto-bianco.md) - [Game-Based Pet Adoption Events](https://www.trendhunter.com/trends/gamebased-pet-adoption-event.md) - [Broth-Infused Cat Foods](https://www.trendhunter.com/trends/jinx-cat-food.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md)