# Vanishing Recruitment Campaigns GrubHub is Looking for an New Summer Intern on Snapchat By Laura McQuarrie | Published 2014-05-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grubhub References: [convinceandconvert](http://www.convinceandconvert.com/social-media-case-studies/5-creative-ways-brands-are-using-snapchat/) & [grubhub](https://www.grubhub.com/careers/?nl=1&jvi=oGBSYfwR,Job&jvs=GrubHub_SnapChat) This summer, online food ordering service [GrubHub](https://www.trendhunter.com/trends/grubhub-halloween) is seeking out an intern with mad "[Snapchat](https://www.trendhunter.com/trends/snap-shack) Skillz." Naturally, the first place GrubHub put out this call was on the Snapchat app itself, which included a six image slideshow explaining that they're in need of a summer intern and applications are open until May 9th. It's a two step process to apply; first, applicants need to send GrubHub their best doodle on Snapchat and then head on over to a shortened [Google](https://www.trendhunter.com/trends/specs) link, which leads to GrubHub's careers page and more details on the social media intern position. GrubHub's recruitment campaign is simple, but it's a great way to get prospective interns to show off their sense of humor, creativity and of course, their social media skills. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 72% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Media-based Recruitment:** Companies are increasingly turning to social media platforms for creative recruitment campaigns that target younger, tech-savvy applicants. - **Gamification of Recruitment:** Recruitment campaigns that gamify the application process are becoming popular as they attract a wider range of applicants who enjoy interactive and engaging challenges. - **Personalized Selection Process:** Innovative recruitment campaigns that take a more personalized approach to evaluating potential applicants through interactive and creative challenges are becoming more popular. ### Sectors Adopting This - **Online Food Ordering:** This industry has the opportunity to use creative and innovative recruitment campaigns to attract younger, social media-savvy applicants who can work on improving their user experience through social media channels. - **Social Media Services:** The increasing use of social media in recruitment opens up opportunities for social media services to offer specialized solutions focused on recruitment and employer branding. - **Human Resources:** There is potential for Human Resources departments to become more innovative in their recruitment strategies by experimenting with digital forms of candidate evaluation. ## Related on Trend Hunter - [College Student-Focused Ambassador Applications](https://www.trendhunter.com/trends/planters-nutmobile1.md) - [Halloween Food-Delivery Campaigns](https://www.trendhunter.com/trends/grubhub-halloween.md) - [Intern Application Automation](https://www.trendhunter.com/trends/internshark.md) - [Personality-Packed Snack Filters](https://www.trendhunter.com/trends/flavor-filters.md) - [Video-Based Hiring Platforms](https://www.trendhunter.com/trends/social-hiring-platform.md) - [Student-Focused Foodie Tours](https://www.trendhunter.com/trends/deliveroo-the-grub-crawl.md) - [American Lunch Discounts](https://www.trendhunter.com/trends/freeforlunch.md) - [Humorous Furniture Brand Campaigns](https://www.trendhunter.com/trends/cushiest-internship-in-america.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md)