# Halloween Food-Delivery Campaigns Grubhub is Encouraging Customers to Order-In with New Campaign By Colin Smith | Published 2022-10-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grubhub-halloween References: [grubhub](https://www.grubhub.com/?fgdas)  The [Grubhub](https://www.trendhunter.com/trends/420-food-promotions) Halloween campaign has begun with the company providing data-backed reasons for customers to order-in for dinner this spooky season. Grubhub noted that Halloween is actually more popular for [pizza delivery](https://www.trendhunter.com/trends/sandworm-pizzert) than the Super Bowl. This is due to customers spending a large portion of their time handing out candy, preparing spooky decorations, going trick-or-treating, or scrambling for last-minute celebrations. This leads to most individuals having limited time to prepare a full-scale dinner dish for their families. As a result, Grubhub is encouraging customers to order-in, while providing information on the most popular restaurants, dishes, and orders from previous years. According to Grubhub, orders rose by a factor of 37.5% on Halloween of 2021 compared to the annual average, with the top 10 dishes including burrito bowls, cheeseburgers, pizzas, wings, quesadillas, and other fast party foods. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 64% | Activity: 78% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Halloween Food-delivery:** The Halloween season is now a prime opportunity for companies to promote their food-delivery services by providing customers with data-backed reasons to order in for dinner and highlighting the most popular meals from past years. - **Data-backed Recommendations:** Using past data to provide customer recommendations revolutionizes food-delivery campaigns and creates opportunities for businesses to drive sales. - **Fast Party Foods:** By highlighting fast and easy party foods, businesses can encourage customers to order-in rather than prepare a full-scale dinner dish. ### Who This Affects Most - **Food Delivery Services:** Food delivery companies can leverage Halloween season to promote their services, provide data-backed reasons for customers to order-in and highlight popular meals from past years. - **Fast Food Chains:** Fast food companies can seize the opportunity of Halloween season to advertise their fast and easy party foods, creating better sales and customer loyalty. - **Market Research Companies:** Companies that specialize in collecting and analyzing data can help food-delivery and fast food companies make insights-driven recommendations to consumers, driving greater sales and engagement. ## Related on Trend Hunter - [Halloween-Themed Delivery Partnerships](https://www.trendhunter.com/trends/spirit-halloweens.md) - [Holiday Food Delivery Promotions](https://www.trendhunter.com/trends/420-food-promotions.md) - [Pizza Streaming Service Promotions](https://www.trendhunter.com/trends/pizza-deal.md) - [Halloween-Celebrating QSR Menus](https://www.trendhunter.com/trends/burger-king-monster-menu.md) - [Halloween-Themed Pizza Deals](https://www.trendhunter.com/trends/halloween-pizza-deal.md) - [Halloween-Themed Pizza Meals](https://www.trendhunter.com/trends/my-haunt-box.md) - [App-Only QSR Halloween Deals](https://www.trendhunter.com/trends/app-deals.md) - [Spooky Slider Packaging](https://www.trendhunter.com/trends/halloween-retail-packaging.md) - [Halloween-Honoring QSR Meals](https://www.trendhunter.com/trends/boo-bag.md)