# Plant-Based Recipe Kit Meals GRUBBY and Bosh Partnered to Help Consumers Celebrate Veganuary By Michael Hemsworth | Published 2026-01-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grubby-and-bosh References: [theplantbasemag](https://www.theplantbasemag.com/news/grubby-develops-new-veganuary-dishes-expands-partnership-with-bosh-for-2026) & [grubby](https://grubby.co.uk)  [GRUBBY](https://www.trendhunter.com/trends/grubby-frozen-meal-range) and [Bosh](https://www.trendhunter.com/trends/bosh-range) have expanded their partnership in the UK in celebration of Veganuary to help consumers mark the occasion and try out [meat-free meals](https://www.trendhunter.com/trends/this-product) this month. The partnership focuses on easy weeknight meals that don't skimp on restaurant-inspired flavor and come in a total of 144 varieties, which will come as welcome news to those craving variety. The recipe kits come in a variety of additional sub-category options including globally-inspired recipes, comfort dishes and even protein-packed bowls to maximize choice for customers. GRUBBY Founder Martin Holden-White commented on the recipes with Bosh saying, "Our recipe development team have absolutely nailed a whole host of new recipes, from authentic world flavours to new Bosh creations and our highest-protein meals yet. We’re out to prove that eating more plants isn’t a compromise.” ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 43% | Activity: 59% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Globally-inspired Plant-based Meals:** The emergence of plant-based recipe kits featuring globally-inspired options highlights a shift towards diverse culinary experiences without animal products. - **Protein-rich Vegan Options:** A focus on developing high-protein, plant-based meals addresses consumer demands for nutritious vegan alternatives that don't compromise on protein content. - **Convenient Plant-based Meal Kits:** The popularity of plant-based meal kits offering convenience, taste, and variety signals a growing market for easy-to-prepare vegan meals. ### Industries Being Reshaped - **Ready-to-eat Meals:** Ready-to-eat meal manufacturers are innovating with plant-based options that provide restaurant-like flavors and variety to cater to vegan consumers. - **Food and Beverage:** The food and beverage industry is seeing a disruption with an increase in vegan offerings that emphasize flavor diversity and the nutritional value of plant-based meals. - **Sustainable Food Production:** Sustainable food production is poised for growth as more companies explore plant-based meal kit solutions to reduce the carbon footprint of traditional meat-based diets. ## Related on Trend Hunter - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [Plant-Based Private Label Entrees](https://www.trendhunter.com/trends/aldi-plant-menu.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Collaboration Prepackaged Plant-Based Foods](https://www.trendhunter.com/trends/gosh-and-urban-eat.md) - [Plant-Powered Superfood Meals](https://www.trendhunter.com/trends/plant-points.md) - [Plant-Based Meal Seasoning Products](https://www.trendhunter.com/trends/bosh-seasonings.md) - [Festive Plant-Powered Meal Kits](https://www.trendhunter.com/trends/plant-based-christmas-menu.md) - [Expansive Plant-Based Meal Ranges](https://www.trendhunter.com/trends/bosh-range.md) - [Fermented Vegetable Meat Alternatives](https://www.trendhunter.com/trends/grubby-and-symplicity.md)