# In-Built Circuit Board Lights The Gru Lamp Has a In-Built Circuit Board to Eliminate Wires By Akihiko Tse | Published 2013-10-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/gru-lamp References: [yankodesign](http://www.yankodesign.com/2013/09/27/flatter-than-flat-lighting/) & [illuministi](http://www.illuministi.com/) The Gru lamp is an [adjustable table lamp](https://www.trendhunter.com/trends/ovo-lamp) that is self-powered by an imprinted circuit board, breaking the distinction 2D and 3D design. The paper-thin minimalist lamp does not have any tangling or protruding wires, but is characterized by a [total flatness](https://www.trendhunter.com/trends/flat-light) that gives the lights the appearance that they are hovering autonomously. The LED lights and the components built in to the lamp means that a lighting pulse is self-provided to illuminate the lamp. The Gru lamp, which literally translates to "crane" in Italian, is made from epoxy glass, giving the lamp a high resistance body to mechanical stress. The body of the lamp can be bent into [various modular shapes](https://www.trendhunter.com/trends/moodi), and despite the fragile-looking nature of the light, can be tilted so its head can face in different directions. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Imprinted Circuit Board Design:** Disruptive innovation opportunity: Develop self-powered products with imprinted circuit boards for a sleek and wire-free design. - **Flat Minimalist Lighting:** Disruptive innovation opportunity: Create paper-thin lamps with a flat design and autonomous hovering lights for a modern and minimalist aesthetic. - **Modular Bendable Lamps:** Disruptive innovation opportunity: Explore the creation of lamps made from epoxy glass that can be bent into various shapes and tilted for customizable lighting solutions. ### Sectors Adopting This - **Lighting:** Disruptive innovation opportunity: Revolutionize the lighting industry with wire-free lamps that utilize imprinted circuit boards and offer sleek design options. - **Furniture:** Disruptive innovation opportunity: Integrate flat minimalist lamps into furniture designs for a functional and visually appealing aesthetic. - **Electronics:** Disruptive innovation opportunity: Incorporate imprinted circuit boards into various electronic products, eliminating the need for traditional wiring and enhancing portability. ## Related on Trend Hunter - [Multifunctional Sleek Desk Lamps](https://www.trendhunter.com/trends/boring-lamp.md) - [3D-Printed Mood Lamps](https://www.trendhunter.com/trends/orbyt.md) - [Compact Elaborate LED Smart-Lamps](https://www.trendhunter.com/trends/cup-lamp.md) - [Flat-Pack Paper Lamps](https://www.trendhunter.com/trends/tsubomi.md) - [Modular Table Lamps](https://www.trendhunter.com/trends/aplat.md) - [Multifunctional Desk Lamps](https://www.trendhunter.com/trends/the-boring-lamp.md) - [Ultra-Flexible Lamp Designs](https://www.trendhunter.com/trends/anywhereuse-lamp.md) - [Origami-Inspired Floor Lamps](https://www.trendhunter.com/trends/ori-lamp.md) - [Infinitely Expandable Light Fixtures](https://www.trendhunter.com/trends/cube-one-table-lamp.md)