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# Carbon-Neutral Chocolate Bars
Gru Grococo Makes Going Green Delicious

By Michael Hines | Published 2012-05-28 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/gru-grococo
References: [springwise](http://www.springwise.com/eco_sustainability/in-uk-carbon-neutral-chocolate-bar-shipped-wooden-sailboat/) & [rococochocolates](http://www.rococochocolates.com/Gru-Grococo-venture-Grenada-Chocolate/dp/B007ZQHYJ2)

Gru Grococo is the world's first chocolate created specifically for environmentalist. Actually, Gru Grococo was meant to be enjoyed by everybody, but it's made in a way that will appeal to those who strive to live a green lifestyle.

Gru Grococo is a joint venture between UK-based chocolate maker Rococo and the Grenada Chocolate Company. The chocolate is made from cocoa harvested and processed in a solar-powered factory. The chocolate is then shipped to the UK in a wooden sailboat, where it retails for $18.74 a bar. That may sound steep, but the price of the chocolate is meant to reflect the actual cost of creating the eco-friendly Gru Grococo bar. Additionally, all of the profits from the bars go back to the chocolate makers themselves.

**Contact Information**
Rococo Chocolates [website](http://www.rococochocolates.com/)
Rococo on [Facebook](https://www.facebook.com/rococochocolates)
Rococo on [Twitter](https://twitter.com/#!/rococochocs)

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 12% | Activity: 55% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### What's Driving This Trend

- **Eco-friendly Food:** There is a growing demand for eco-friendly food products that appeal to environmentally conscious consumers.
- **Carbon-neutral Manufacturing:** Manufacturing processes that use renewable energy sources like solar power are becoming more important to consumers.
- **Sustainable Shipping:** Shipping methods that use renewable energy sources or minimize carbon emissions are becoming increasingly popular.

### Who This Affects Most

- **Food and Beverage:** Companies in the food and beverage industry could create eco-friendly products and manufacturing processes to respond to consumer demand.
- **Renewable Energy:** Companies in the renewable energy industry could develop new technologies to power businesses in an environmentally friendly way.
- **Shipping and Logistics:** Companies in the shipping and logistics industry could explore greener shipping options to meet demand for sustainable transportation of goods.

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