# Avian Shoelace Packaging Görtz' 'Shoelace Birds' are an Imaginative Way to Package Shoelaces By Laura McQuarrie | Published 2013-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grtz References: [thedieline](http://www.thedieline.com/blog/2013/7/26/shoelace-birds.html) Görtz's clever 'Shoelace Birds' have creative shoelace packaging designed to appeal to kids and draw attention to the children's shoe department. The colorful shoelaces have been placed in the beaks of [tropical birds](https://www.trendhunter.com/trends/duolingo-3) so that they look like worms. The packaging is not only creative, it's clever and humorous as well. Shoelaces add a fun kick when they're added to any pair of sneakers. Althouth they can be printed with [cute patterns and eye-catching colors](https://www.trendhunter.com/trends/lace-pattern), before they are added to a shoe they are still quite ordinary products. Görtz's packaging takes it up a notch and transforms the shoelaces into a whimsical and imaginative part of the box. Kids will even enjoy collecting these cute boxes designed by [Hamburg's](https://www.trendhunter.com/trends/hamburg-sneaker-1) 'gürtlerbachmann' agency. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Creative Packaging:** The use of imaginative packaging designs to make ordinary products stand out. - **Appealing to Kids:** Designing packaging specifically targeted towards children to capture their attention. - **Humorous Packaging:** Incorporating clever and funny elements into packaging to create a memorable brand experience. ### Who This Affects Most - **Footwear:** Opportunity for footwear brands to enhance the appeal of their products through creative packaging designs. - **Retail:** Retailers can utilize imaginative packaging to attract young customers and create a fun shopping experience. - **Marketing and Advertising:** Innovative packaging concepts can be used as a disruptive marketing tool to generate buzz and enhance brand recognition. ## Related on Trend Hunter - [Convenient Elastic Shoelaces](https://www.trendhunter.com/trends/bread-laces.md) - [Packaging-Inspired Footwear Designs](https://www.trendhunter.com/trends/box-shoe.md) - [Sleek Lace Trimmer Designs](https://www.trendhunter.com/trends/lace-up.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Charm-Accented Technical Sneakers](https://www.trendhunter.com/trends/bentgablenits-1.md) - [Gilded Free-Range Egg Packaging](https://www.trendhunter.com/trends/bird-bros-gloriously-golden.md) - [Reusable Golf Ball Packaging](https://www.trendhunter.com/trends/golf-ball-packaging.md) - [Tracker-Concealing Shoe Accessories](https://www.trendhunter.com/trends/speck-tagimals-shoe-carriers.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md)