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# Reversible Souvenir Jackets
GrowthRing & Supply Joined with HOSU CO. for This Design

By Riley von Niessen | Published 2016-12-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/growthring-supply
References: [hypebeast](http://hypebeast.com/2016/11/growthring-supply-hosu-co-reversible-sukajan) & [gr-supply](http://gr-supply.com/inferno-of-darkness-sukajan/)

GrowthRing & Supply, a Hong Kong-based brand, worked alongside Japan's HOSU CO. to create a stunning [souvenir jacket](https://www.trendhunter.com/trends/buzz-ricksons-x-porter) that celebrates a part of Hong Kong's vibrant history.

The piece is [reversible](https://www.trendhunter.com/trends/scout-jacket), allowing the wearer to swap between a silky teal and silver colorway and a velvety black and off-white version. Both are marked with [intricate embroidery designs](https://www.trendhunter.com/trends/yamato-lab), with the heads of two dragons decorating the chest on the black version and the roaring portraits of a tiger and panther on the teal one.

The back of the GrowthRing & Supply and HOSU CO. jacket is covered in designs as well, with both sides paying tribute to "the glamorous Tiger Balm Garden (or Haw Par Mansion) and 'the city of darkness' the lost Kowloon Walled City."

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 46% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Reversible Fashion:** The trend of reversible clothing offers consumers versatility and multiple styles in one garment.
- **Cultural Souvenirs:** The trend of cultural souvenir products provides consumers with unique and meaningful mementos that celebrate local history and art.
- **Intricate Embroidery:** The trend towards intricate embroidery allows for detailed and visually striking designs on various garments and accessories.

### Industries Being Reshaped

- **Fashion and Apparel:** The fashion and apparel industry can explore opportunities to incorporate reversible designs into their clothing lines and cater to consumers' desire for versatile options.
- **Tourism and Travel:** The tourism and travel industry can capitalize on the demand for cultural souvenirs by offering products that are representative of local history and resonate with tourists.
- **Textile and Crafts:** The textile and crafts industry can tap into the popularity of intricate embroidery by creating unique designs that can be applied to various fabrics and showcased in fashion and home decor items.

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