# Low-ABV Sparkling White Wines GROWN's English Sparkling Whites are Low in Calories and Alcohol By Laura McQuarrie | Published 2022-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grown References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/44088/the-new-mindful-sparkling-white/) & [growndrinks](https://www.growndrinks.co.uk/)  [GROWN](https://www.trendhunter.com/trends/grown-alchemist-x-tomorrowland) is an all-new range of English sparkling white with an apple base and it specifically speaks to consumers who are looking for drinks that are [low in both calories and alcohol](https://www.trendhunter.com/trends/svelte-wine). These crisp, light drinks boast a [low ABV of just 4.5%](https://www.trendhunter.com/trends/tuttavia) and 45kcals per can. Chris Croissant, founder of GROWN, was inspired to create this new category of drinks based on a lack of suitable options. As Croissant says, "“We knew we wanted a lighter drink that was lower in alcohol, but first and foremost it needed to taste great. We found a winemaker in Kent who was up for the challenge, and then spent a long 12 months researching ingredients, botanicals and herbs to create a drink that would provide the perfect light alternative to prosecco or wine." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 35% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-abv Sparkling Wines:** Creating new wine categories with low alcohol and calorie options could attract health-conscious consumers. - **Alternative Wine Ingredients:** Experimenting with different ingredients, botanicals, and herbs to create unique, flavorful, and healthier wine options is an opportunity for disruptive innovation. - **Lighter Wine Options:** Incorporating fruit-based ingredients such as apples into the wine-making process to create low-calorie and low-alcohol sparkling wine options may tap into a growing health-conscious market. ### Who This Affects Most - **Wine Production:** Winemakers have an opportunity to develop low-alcohol and low-calorie sparkling wine products, incorporating different fruit-based ingredients and botanicals that appeal to health-conscious consumers. - **Beverage Manufacturing:** Beverage makers can create lighter wine options by experimenting with various fruit-based ingredients, botanicals, and herbs to cater to a growing population of health-conscious consumers. - **Alcohol Retail:** Retailers have an opportunity to stock up on low-alcohol and low-calorie sparkling wines that cater to the needs of health-conscious customers. ## Related on Trend Hunter - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Low-ABV Wine Capsules](https://www.trendhunter.com/trends/future-chateau.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md) - [Low-Calorie Dealcoholized Wines](https://www.trendhunter.com/trends/sparkling-blanc.md) - [Californian Low-Alcohol Wines](https://www.trendhunter.com/trends/arlow.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Non-Alcoholic Sparkling Wines](https://www.trendhunter.com/trends/nonalcoholic-sparkling-wines.md) - [Ice-Friendly Sparkling Wines](https://www.trendhunter.com/trends/echo-falls-sparkling-summer-garden.md)