# Tequila-Infused Candies Sugarfina and Casamigos Collaborated on a Range of Grown-Up Sweets By Laura McQuarrie | Published 2017-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grown-up-sweets References: [hellogiggles](http://hellogiggles.com/sugarfina-tequila-infused-gummies/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [sugarfina](https://www.sugarfina.ca/shop/candy-shop/collection/casamigos) [Sugarfina](https://www.trendhunter.com/trends/hollywood-candy-capsules) recently released the results of its collaboration with George Clooney’s tequila brand, [Casamigos](https://www.trendhunter.com/trends/casamigos-margaritas), which now gives consumers the chance to treat themselves with [tequila-infused grown-up sweets](https://www.trendhunter.com/trends/baileys-choctails). The four-piece collection includes three individual candy boxes, as well as a large, menu-shaped Candy Bento Box that includes all the assorted candies in Shake Your Margarita, Give It a Shot and Paloma, Por Favor. These candies play up flavors like sour grapefruit, lime, agave and chocolate, all of which have a "liquid center of real alcohol." As such, these grown-up sweets from Sugarfina require that consumers be of the legal drinking age to make a purchase. To playfully present the tequila-infused treats in photos, the brands styled them as cocktail garnishes, which is an idea that could easily be borrowed by those who purchase these sophisticated, yet playful sweets. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 34% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Tequila-infused Candies:** Opportunity for brands to collaborate and create innovative products that combine popular alcoholic beverages with traditional sweets. - **Grown-up Sweets:** Growing market for sophisticated confectionery products that target adult consumers and provide unique flavor experiences. - **Playful Presentation:** Opportunity for brands to enhance the visual appeal of their products through creative styling and thematic imagery. ### Who This Affects Most - **Food and Beverage:** Opportunity for the food and beverage industry to develop and market innovative candy products that cater to the adult consumer segment. - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to diversify their product offerings by incorporating their beverages into confectionery products. - **Food Photography and Styling:** Opportunity for professionals in the food photography and styling industry to collaborate with brands in creating eye-catching and appealing visuals for their products. ## Related on Trend Hunter - [Tequila-Infused Chocolate Bars](https://www.trendhunter.com/trends/margarita-tequila-chocolate-bar.md) - [Premium Canned Margaritas](https://www.trendhunter.com/trends/casamigos-margaritas.md) - [Hollywood Candy Capsules](https://www.trendhunter.com/trends/hollywood-candy-capsules.md) - [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md) - [Tropical Tequila Mixes](https://www.trendhunter.com/trends/casamigos-drink-mixes.md) - [Craft Cocktail Lollipops](https://www.trendhunter.com/trends/gourmet-cocktail-lollipop.md) - [Spirit-Branded Cocktail Mixers](https://www.trendhunter.com/trends/casamigos-x-williams-sonoma-range.md) - [Booze-Infused Frozen Desserts](https://www.trendhunter.com/trends/jaja-tequila.md) - [Liquor-Infused Gourmet Popcorn](https://www.trendhunter.com/trends/gourmet-popcorn-eatable.md)