# Heritage-Focused Hard Seltzer Brands Grown Folks Positions Its Product as a Tribute to Tradition By Kalin Ned | Published 2024-04-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grown-folks References: [drinkgrownfolks](https://www.drinkgrownfolks.com/products)  Grown Folks was founded by Danica Dias, a mother who brings her Louisiana Creole heritage into "the first Black-owned, mom-owned, female-owned hard seltzer brand." Inspired by her grandmother's Peach Cobbler recipe during the COVID-19 lockdown, Danica's journey led her to create Grown Folks. Grown Folks offers a tribute to tradition with [hard seltzer flavors](https://www.trendhunter.com/trends/lemonade-splash) like Peach Cobbler, Ambrosia, and Key Lime, alongside the Front Porch American Light Lager. At 6% ABV, the beverages feature a sugar brew base and [real fruit juice](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The design of the cans is [colorful and vibrant](https://www.trendhunter.com/trends/canned-cocktail-brand), ensuring that the packaging captures the Louisiana Creole vibes and soul food-inspired flavors that Grown Folks champions. Consumers may choose the Variety Pack which allows them to sample all three Grown Folks flavors. Image Credit: Grown Folks ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 86% | Activity: 90% | Freshness: 23% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Heritage-focused-hard Seltzer Innovation:** Exploring traditional cultural elements in hard seltzer branding presents a niche market opportunity for heritage-focused beverage makers. - **Flavorful-sugar Brew Base Development:** Incorporating real fruit juice into a sugar brew base introduces a unique flavor profile for hard seltzer products. - **Soul Food-inspired Packaging Design:** Colorful and vibrant packaging designs that capture cultural themes can differentiate hard seltzer brands in a competitive market. ### Where This Applies - **Craft Beverage:** The craft beverage industry can explore opportunities by infusing heritage-focused elements and unique flavor combinations into their products. - **Food and Beverage Packaging:** Innovative packaging solutions that reflect cultural influences offer a way for brands to stand out on shelves and attract consumers' attention. - **Alcohol Manufacturing:** Alcohol manufacturers have room for disruptive innovation by incorporating soul food-inspired flavors and storytelling into their product development strategies. ## Related on Trend Hunter - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md) - [Next-Gen Hard Sodas](https://www.trendhunter.com/trends/crooked-pop.md) - [Retro-Inspired Functional Seltzers](https://www.trendhunter.com/trends/wavy-daze.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Black-Owned Hibiscus Liqueur Brands](https://www.trendhunter.com/trends/awardwinning-liqueur.md) - [All-Natural Whiskey Seltzers](https://www.trendhunter.com/trends/whiskey-seltzer.md) - [Rum-Based Hard Seltzers](https://www.trendhunter.com/trends/rum-based-hard-seltzers.md) - [Nostalgic Hard Soda Lineups](https://www.trendhunter.com/trends/spiked-pop.md)