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# Beer-Inspired Bicycles
The Growler City Bike by Joey Ruiter is Made for Michigan 'West-ees'

By Meghan Young | Published 2013-01-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/growler-city-bike
References: [fastcodesign](http://www.fastcodesign.com/1671662/the-growler-bike-pedal-power-for-beer-snobs) & [jruiter](http://www.jruiter.com/transport/)

Drinking and biking may be just as dangerous as drinking and driving, but the Growler City Bike isn't promoting that. Made for those who love their beer, especially beer that is sold in the folkloric jug, the bicycle boasts a special attachment quite like a [water bottle cage](https://www.trendhunter.com/trends/draken-bicycle-stand) that is larger and sturdier to hold one.

Designed by Joey Ruiter, a designer based in Grand Rapids, Michigan, the Growler City Bike was more specifically inspired by his local 'West-ee’s.' Ruiter explains, "The West-ee’s is a term for people in our community that lost their license for DUI and now use [bicycles](https://www.trendhunter.com/trends/rcyl-bike) for everything." For those unable to give up the bar-cruising lifestyle, the Growler City Bike will suit their needs perfectly.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 86% | Activity: 98% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Beer-inspired Bicycles:** Opportunity for breweries to collaborate with bicycle manufacturers and create branded beer-inspired bicycles.
- **Alternative Transportation Solutions:** Potential for the development of innovative transportation options for individuals who have lost their driver's license due to DUI.
- **Specialty Bike Accessories:** Rise in demand for unique and functional accessories like larger and sturdier bottle holders on bicycles.

### Where This Applies

- **Brewery:** Breweries can explore partnerships with bicycle manufacturers to create co-branded beer-inspired bicycles.
- **Transportation:** Transportation companies can develop alternative transportation solutions for individuals who rely on bicycles due to DUI license suspension.
- **Bicycle Manufacturing:** Bicycle manufacturers can capitalize on the demand for specialty bike accessories by designing and producing larger and sturdier bottle holders.

## Related on Trend Hunter

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