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# Added-Value Artvertising
Website 'GrowingBuzz' Promotes the Work of Marc Dehareng

By Amelia Roblin | Published 2010-09-25 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/growingbuzz
References: [growingbuzzblog.blogspot](http://growingbuzzblog.blogspot.com/2010/09/concept.html) & [marc-dehareng](http://www.marc-dehareng.com/)

The website known as 'GrowingBuzz' is Renaud Dehareng’s experiment in [online marketing](https://www.trendhunter.com/trends/purposedriven-brand-storytelling) to the benefit of his brother's artwork. Marc Dehareng is an [oil painter](https://www.trendhunter.com/trends/idart) from Belgium whose pieces are now displayed on 'GrowingBuzz,' sponsored by the highest advertising bidder.

With the help of the current sponsor Profish Technology, the 'Asia II' painting is featured alone on Renaud's 'GrowingBuzz' blog with the [company's own ad visible](https://www.trendhunter.com/trends/nobody-reads-ads) when anyone scrolls his mouse over the photo. With added value on the painting the more people see it, and the more companies pay to advertise on it, 'GrowingBuzz' will make Dehareng's work world-famous.

## Trend Insights (Trend Hunter)

- Score: 0.8/10
- Popularity: 14% | Activity: 2% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Artvertising:** Artworks are being used as a tool for advertising purposes online which can be a disruptive innovation for conventional advertising.
- **Sponsorship Marketplaces:** Online sponsorship marketplaces like 'GrowingBuzz' can provide a platform for artists to showcase their works and help them earn recognition by making it accessible to a global audience.
- **Crowdfunded Advertising:** Crowdfunding can be utilized as a tool to secure sponsorships and increase reach for artworks being used for advertising purposes online.

### Sectors Adopting This

- **Online Advertising:** The use of artworks for online advertising can disrupt the traditional advertising industry.
- **Art Market:** Sponsorship marketplaces like 'GrowingBuzz' can democratize the art market and provide a platform for artists to get the recognition they deserve.
- **Crowdfunding:** Crowdfunding can be a viable fundraising option for artists and their support teams looking to collaborate with businesses to fund their next projects.

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