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# Grassy Brass Knuckles
Designer Hafsteinn Juliusson's Growing Jewelry and Green Rings are Eco-Lovin

By Allison Love | Published 2010-04-28 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/growing-jewlery
References: [telegraph](http://www.telegraph.co.uk/news/newstopics/howaboutthat/6922217/Jeweller-designs-rings-with-plants-growing-inside-them.html) & [hafsteinnjuliusson](http://hafsteinnjuliusson.com/)

Greenovating your life has just infiltrated the jewelry world with Hafsteinn Juliusson's 'Growing Jewelry.' Juliusson's rings are redefining modern values, [fusing the industrial with the natural](https://www.trendhunter.com/trends/untamed-nature).

Juliusson describes the growing jewelry as being ideal for those city dwellers who need an extra splash of greenery in their otherwise overwhelmingly concrete lives. Along with the four-finger brass knuckles, there are necklaces and single rings to add some [greenery and nature](https://www.trendhunter.com/trends/new-york-botanical-gardens-x-alex-and-ani) to your life!

**Implications** - With the ever increasing amount of harmful elements coming out each day, consumers in modern society are looking for ways to protect the planet. Items that feature a [sustainable method of production](https://www.trendhunter.com/trends/chroma-twist) are appealing to those who want to live a greener lifestyle.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 81% | Activity: 47% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Why This Trend Is Growing

- **Growing Jewelry:** Hafsteinn Juliusson's growing jewelry merges industrial design with nature, appealing to consumers seeking sustainable and eco-friendly accessories.
- **Greenery in Fashion:** Incorporating greenery and nature into fashion accessories, like Hafsteinn Juliusson's jewelry, caters to urban dwellers looking for a touch of nature in their everyday lives.
- **Sustainable Accessories:** The rise of sustainable accessories, such as Hafsteinn Juliusson's growing rings, reflects the increasing demand for eco-friendly products in the jewelry industry.

### Industries Being Reshaped

- **Jewelry:** The jewelry industry has an opportunity to embrace sustainable and nature-inspired designs, like Hafsteinn Juliusson's growing jewelry, to cater to environmentally conscious consumers.
- **Fashion:** Fashion brands can explore incorporating greenery and nature into their accessory lines, following the footsteps of Hafsteinn Juliusson's growing jewelry, to appeal to eco-minded consumers.
- **Environmental Products:** The market for environmental products, including sustainable accessories like Hafsteinn Juliusson's growing rings, is growing as consumers seek greener lifestyle choices.

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