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# Kid-Friendly Functional Juices
Ocean Spray's Growing Goodness Boast Immune & Digestive Benefits

By Laura McQuarrie | Published 2019-06-13 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/growing-goodness
References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4048-new-on-the-shelves) & [oceanspray](https://www.oceanspray.com/Products/Juices/By-Type/Growing-Goodness-for-Kids/Growing-Goodness-Cranberry-Cherry-Orange-Flavor)

Beyond providing flavor and hydration, Ocean Spray's functional Growing Goodness juice beverages also help to support a young one's immune or digestive health. The juice beverages are packed with functional benefits, not to mention non-GMO formulas that are made with real fruit juice and without added sugars, artificial flavors, colors or preservatives.

While the Growing Goodness Immune Health variety boasts palate-pleasing strawberry kiwi and cranberry cherry orange flavors, it also contains fortifying Vitamin C and zinc. Similarly, the Growing Goodness Digestive Health product is packed with Vitamin C and fiber, and is also offered in fruity, kid-friendly flavors such as cranberry apple peach and cranberry blueberry raspberry. With more Vitamin C than a glass of orange juice, these juice beverages for kids are both flavorful and functional.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 39% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What Makes This Trend Stand Out

- **Functional Juices for Children:** Opportunity for creating more functional juice beverages specifically targeted towards children's health needs.
- **Immune-boosting Juices:** Create innovative juice products that support and boost the immune system.
- **Digestive Health Juices:** Develop juice beverages that promote healthy digestion and digestive health in children.

### Sectors Adopting This

- **Food and Beverage Industry:** Opportunity for businesses to create and market functional juice beverages for children within the food and beverage industry.
- **Children's Health Industry:** Disruptive innovation opportunity for companies to enter the children's health industry with functional juice products.
- **Non-gmo Product Industry:** Opportunity for companies to cater to the demand for non-GMO products by offering functional juice beverages for children without added sugars, artificial flavors, colors or preservatives.

## Related on Trend Hunter

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