# Cost-Conscious Supersized Pizzas Pizza Pizza's Growflation Pizza Fights Shrinkflation By Laura McQuarrie | Published 2023-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/growflation-pizza References: [fr.finance.yahoo](https://fr.finance.yahoo.com/news/bite-back-against-shrinkflation-pizza-105900627.html) & [pizzapizza](https://www.pizzapizza.ca/growflation-pizza/)  As consumers face the frustration of [rising food prices](https://www.trendhunter.com/trends/sthubert) and the sneaky tactic of shrinkflation, [Pizza Pizza](https://www.trendhunter.com/trends/fixedrate-pizza) is taking a stand by offering a larger product at the same price with the Growflation Pizza, demonstrating its commitment to [providing value](https://www.trendhunter.com/trends/big-big-bundle) and supporting their customers' wallets. The Growflation Pizza takes a small pizza and makes it 44% bigger for the same pizza price. Last year, Pizza Pizza launched the Fixed-Rate Pizza to recognize rising prices, and both pizzas fall into the brand's Everyone Deserves Pizza program. In an effort to demonstrate their commitment to affordability and accessibility, restaurants and retailers are implementing price locks and reductions. While even the most budget-friendly fast-food establishments are feeling the strain of rising costs, these price commitments are crucial in retaining loyal customers who want to receive the value of what they pay for. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 40% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Price Locks:** Implementing price locks and reductions to demonstrate commitment to affordability and accessibility. - **Value Retention:** Crucial for retaining loyal customers who want to receive the value of what they pay for. - **Affordability Strategies:** Restaurants and retailers implementing affordability strategies amid rising food prices to support their customers' wallets. ### Sectors Adopting This - **Fast Food:** Opportunity for fast-food chains to implement price locks and reductions to combat rising costs and retain loyal customers. - **Restaurant Industry:** Opportunity for restaurants to showcase affordability strategies to support customers' wallets amid rising food prices. - **Retail Industry:** Opportunity for retailers to implement affordability strategies to provide value and retain customers affected by rising costs. ## Related on Trend Hunter - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Inflation-Fighting Pizza Promotions](https://www.trendhunter.com/trends/fixedrate-pizza.md) - [Year-Round Pizza Promotions](https://www.trendhunter.com/trends/fixed-rate-pizza-2024.md) - [Fixed-Rate Pizza Commitments](https://www.trendhunter.com/trends/fixedrate-pizza-commitment.md) - [Anti-Shrinkflation QSR Initiatives](https://www.trendhunter.com/trends/jack-in-the-box-value-deals.md) - [Resolution-Inspired Pizza Promotions](https://www.trendhunter.com/trends/marcos-pizzas.md) - [Value-Focused Frozen Pizzas](https://www.trendhunter.com/trends/dr-oetker-ristorante-pizza.md) - [High-Value Pizzeria Promotions](https://www.trendhunter.com/trends/little-caesars-more-for-999.md) - [Increased-Size Seafood Bowls](https://www.trendhunter.com/trends/scott-jons.md)