# Ethically Traded Java Beans Growers First Coffee Buys Directly From Farming Cooperatives By Sarah Moore | Published 2012-07-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/growers-first-coffee References: [roozt](http://www.roozt.com/Growers-First-Coffee/index.html) & [growersfirst.org](http://www.growersfirst.org/) Growers First Coffee helps to increase the earning potential of farmers in southern Mexico and Central America who grow Arabica beans by ethically trading their goods for income and helping them to promote their product. The farmers who the company partners with are organized into farming cooperatives and the beans are purchased directly from those cooperatives. This promotes transparency in manufacturing as the product is being [directly purchased from the farmer](https://www.trendhunter.com/trends/directtoconsumer-coffee), reducing any middleman who may negatively impact the farmer's profits. The Growers First Foundation, the non-profit branch of the company, helps to work with the farmers to improve their growing techniques so they can make more viable products. The company also allows consumers to follow the progress of the farmer who grew the beans they buy so that they know exactly where the beans are coming from. **Contact Information** Growers First Coffee [website](http://www.growersfirstcoffee.com/) Growers First Coffee on [Facebook](http://www.facebook.com/pages/Growers-First/152817771419187) Growers First Coffee on [Twitter](http://twitter.com/growersfirst) Growers First Coffee on [YouTube](http://www.youtube.com/growersfirst) ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Ethical Trading:** Opportunity to disrupt traditional supply chain models by directly purchasing goods from farmers and promoting transparency. - **Farming Cooperatives:** Chance to support cooperative farming models that empower farmers and increase their earning potential. - **Transparency in Manufacturing:** Potential to enhance transparency in manufacturing processes by eliminating middlemen and directly purchasing goods from farmers. ### Who This Affects Most - **Coffee Industry:** Opportunity for coffee industry to adopt ethical trading practices and support farming cooperatives. - **Non-profit Organizations:** Opportunity for non-profit organizations to collaborate with farmers and support their efforts to improve growing techniques. - **Socially Responsible Consumer Goods:** Chance to promote socially responsible consumer goods by offering transparency in manufacturing and supporting ethical trading practices. ## Related on Trend Hunter - [Premium In-House Brand Coffees](https://www.trendhunter.com/trends/ever-ground-coffee.md) - [Indigenous Coffee Subscription Services](https://www.trendhunter.com/trends/native-root.md) - [Panama-Produced Coffee Products](https://www.trendhunter.com/trends/geisha-coffee.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Multi-Bean Coffee Blends](https://www.trendhunter.com/trends/fairtrade-organic-five-country-blend.md) - [Online Coffee Subscriptions](https://www.trendhunter.com/trends/trade-coffee.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [D2C Dried Bean Brands](https://www.trendhunter.com/trends/primary-beans.md)