# Portugal-Based Esports Partnerships Grow uP Unites with Casa Pia A.C. for Various Esports Projects By Kanesa D | Published 2023-12-12 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/grow-up References: [esportsinsider](https://esportsinsider.com/2023/12/grow-up-casa-pia-a-c-for-esports-section) & [casapiaac.pt](https://casapiaac.pt/)  Portuguese esports non-profit organization Grow uP has partnered with football club Casa Pia A.C., marking a collaboration on various esports and gaming initiatives. The joint efforts include forming a competitive roster under Casa Pia A.C.'s name, educational programs, and more. The partnership's primary focus revolves around the [EA SPORTS FC](https://www.trendhunter.com/trends/dux-gaming) game series, with the club entering the eLiga, the official EA FC competition in the Portuguese football league. The collaboration will extend to social projects at the [Education and](https://www.trendhunter.com/trends/enigmaz) Development Centers of the [Casa Pia de Lisboa Institute](https://www.trendhunter.com/trends/casa-pratesi), emphasizing the use of video games for social good. “This is a significant milestone for us; this partnership means much more than an Esports team. It aligns with what we aspire to achieve for the project, that is, being closer to young people, and providing them with conditions to feel integrated and happy with video games," said Tiago Gouveia, Marketing and Sponsorships Manager at Casa Pia A.C. Image Credit: Grow uP ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 28% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Key Themes Behind This Trend - **Esports Partnerships:** Collaborations between esports organizations and traditional sports clubs are creating opportunities for joint initiatives and expanded reach. - **Competitive Rosters:** Development of competitive rosters in esports by traditional sports clubs allows for increased engagement with gaming communities and potential for new revenue streams. - **Video Games for Social Good:** The use of video games for social good in educational and social projects is gaining recognition and providing opportunities for positive impact. ### Where This Applies - **Esports:** The esports industry stands to benefit from collaborations with traditional sports clubs, expanding its reach and creating new avenues for growth. - **Sports:** The sports industry can tap into the growing popularity of esports by partnering with related organizations, enhancing fan engagement, and diversifying revenue sources. - **Education:** The education sector is increasingly recognizing the value of utilizing video games for social good, creating opportunities for innovative programs and partnerships. ## Related on Trend Hunter - [Club-Backed Esports Partnerships](https://www.trendhunter.com/trends/dux-gaming.md) - [Football Club Esports Partnerships](https://www.trendhunter.com/trends/barcelona-esports.md) - [Educational Esports Programs](https://www.trendhunter.com/trends/belong-gaming-arenas-1.md) - [Commercial Esports Partnerships](https://www.trendhunter.com/trends/metizport.md) - [Representative-Focused Esports Deals](https://www.trendhunter.com/trends/ninjas-in-pyjamas-1.md) - [Scottish Esports Partnerships](https://www.trendhunter.com/trends/esports-scotland.md) - [Peruvian Esports Deals](https://www.trendhunter.com/trends/adpes.md) - [Educational Esports Panels](https://www.trendhunter.com/trends/copenhagen-flames.md) - [Football Esports Partnerships](https://www.trendhunter.com/trends/wolves-esports.md)