# Fast Food-Inspired Branding Breadedescalope Cooks Up a New 'Grow to Go' Identity for Wildwuchs By Meghan Young | Published 2009-10-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grow-to-go References: [designboom](http://www.designboom.com/weblog/cat/26/view/7722/breadedescalope-grow-to-go-at-wildwuchs-vienna.html) & [breadedescalope](http://www.breadedescalope.com/) Everything is becoming increasingly convenient; design studio Breadedescalope has decided to take note from the [fast food epidemic](https://www.trendhunter.com/trends/mcdonalds-night-posters) to transform the [flower shop](https://www.trendhunter.com/trends/trader-joes-mini-can-foliage), Wildwuchs, around their new motto ‘Grow to Go.’ Although it may seem gimmicky, you can’t deny that this is a great concept. From special labels to mascots and fast food packaging concepts, ‘Grow to Go’ has legs, and those legs are running faster than fast food, my friends. Take a look at the gallery above to see exactly what Breadedecalope cooked up for Wildwuchs, courtesy of Designboom, and read their full coverage of the installation [here](http://www.designboom.com/weblog/cat/26/view/7722/breadedescalope-grow-to-go-at-wildwuchs-vienna.html). If you never thought you had a green thumb, well, think again! ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 88% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Convenient Design:** The fast food-inspired branding trend highlights the opportunity for businesses to incorporate convenient design elements into their products or services. - **Branded Packaging:** The concept of 'Grow to Go' showcases the potential for businesses to create unique and branded packaging designs that stand out in the market. - **Gimmicky Marketing:** The use of fast food-inspired marketing tactics presents businesses with the chance to embrace gimmicky strategies that capture consumer attention and drive brand engagement. ### Who This Affects Most - **Floral Retail:** The Wildwuchs flower shop example suggests that the floral retail industry can explore fast food-inspired branding to attract a younger demographic and increase sales. - **Packaging Design:** The 'Grow to Go' installation prompts packaging design professionals to explore innovative concepts that combine convenience and branding elements for various industries. - **Marketing and Advertising:** The trend of fast food-inspired marketing calls for marketing and advertising agencies to leverage creative strategies that provoke interest and resonate with target audiences. ## Related on Trend Hunter - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Gen-Alpha Targeted Packaging Designs](https://www.trendhunter.com/trends/sesame-workshop.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Fresh-Frozen Herb Brands](https://www.trendhunter.com/trends/dorot-gardens.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md) - [Design-Forward Countertop Herb Vases](https://www.trendhunter.com/trends/lettuce-grow.md) - [Casual Pizzeria Marketing](https://www.trendhunter.com/trends/uk-pizza-chain.md)