# Curl-Defining Hair Butters The Grow Gorgeous Leave-In Butter is Infused With Natural Ingredients By Jana Pijak | Published 2020-07-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grow-gorgeous References: [growgorgeous](https://www.growgorgeous.com/curl-defining-leave-in-butter-200ml/11927411.html) The Grow Gorgeous Curl Defining Leave-In Butter is specially formulated with the brand's Curl Technology and works to hydrate, strengthen and nourish thick hair. Embracing the beauty of [natural curls](https://www.trendhunter.com/trends/strictly-curls), Grow Gorgeous helps create [inclusive hair care products](https://www.trendhunter.com/trends/texture-inclusive-haircare) for consumers with varying hair types. Its Curly line's top-selling products like this Grow Gorgeous butter are infused with powerful natural ingredients -- including stimulating caffeine, smoothing and moisturizing hyaluronic acid along with wheat extract and camellia oil that help eliminate frizz and make locks shinier. Additionally, this [leave-in hair butter](https://www.trendhunter.com/trends/honey-water-moisture-leavein-cream) formula also includes wheat and soy amino acids -- a natural keratin substitute -- and nourishing cocoa butter that leaves hair feeling soft and bouncy. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 29% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Inclusive Hair Care Products:** Creating hair care products that cater to consumers with varying hair types, embracing inclusivity in the beauty industry. - **Natural Ingredients:** Infusing hair products with powerful natural ingredients like caffeine, hyaluronic acid, wheat extract, and camellia oil for enhanced results. - **Curl-defining Technology:** Developing innovative curl technology that hydrates, strengthens, and nourishes thick hair for defined curls and reduced frizz. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty industry can explore the development of more inclusive hair care products that cater to different hair types. - **Natural and Organic Products:** Natural and organic product industries can capitalize on the growing demand for hair care products infused with powerful natural ingredients. - **Hair Technology:** The hair technology industry can focus on advancing curl-defining technology to provide innovative solutions for thick hair and curly hair care. ## Related on Trend Hunter - [Curl-Focused Styling Products](https://www.trendhunter.com/trends/innersense.md) - [Curl-Defining Hair Gels](https://www.trendhunter.com/trends/hey-curl-scrunching-jelly.md) - [Honey-Inspired Hair Gels](https://www.trendhunter.com/trends/butter-gel.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Three-Step Curl Care Systems](https://www.trendhunter.com/trends/method-for-curls.md) - [Honey-Infused Leave-In Haircare](https://www.trendhunter.com/trends/honey-water-moisture-leavein-cream.md) - [Affordable Curly Haircare Lines](https://www.trendhunter.com/trends/strictly-curls.md) - [Curl-Defining Haircare Products](https://www.trendhunter.com/trends/got2b-curled-collection.md) - [Curl-Defining Hair Primers](https://www.trendhunter.com/trends/hello-curls-primer.md)