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# Rodent-Preventative Trash Bins
Group Project Designs a New BetterBin for New York City

By Amy Duong | Published 2023-10-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/group-project
References: [designtaxi](https://designtaxi.com/news/425205/New-York-City-Rolls-Out-Better-Trash-Bins-Redesigned-To-Keep-Rats-Away/) & [instagram](https://www.instagram.com/nycsanitation/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Rodent-Preventative Trash Bins](https://cdn.trendhunterstatic.com/thumbs/516/group-project.jpeg)

New York City gets a sleek and more practical bin design for its [public spaces](https://www.trendhunter.com/trends/urban-bench) with the help of industrial design studio [Group Project](https://www.trendhunter.com/trends/catskill-house). The studio created the winning design of the BetterBin competition hosted by the [Department of Sanitation](https://www.trendhunter.com/trends/smartsort).

Now in creation, the main goal of the bin was to encourage better street hygiene with a more comfortable experience for sanitation workers. It reduces any overflow and restricts rodents. The disposal unit has a solid concrete material at the base foundation and is then lined with a flexible plastic with a lid that splits into two. Additionally, it also comes with better handles that aid more efficient lifting and emptying for a more streamlined experience.

Image Credit: NYCSanitation, Instagram

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 54% | Activity: 43% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Sleek-and-practical Trash Bin Design:** The winning design of the BetterBin competition introduces a sleek and practical design for public spaces in New York City, promoting better street hygiene and reducing the risk of rodent infestation.
- **Improved Street Hygiene:** The BetterBin design aims to enhance street hygiene by preventing overflow and restricting rodents, providing a more comfortable experience for sanitation workers.
- **Efficient Lifting and Emptying:** The innovative handles of the BetterBin enable more efficient lifting and emptying, streamlining the process for sanitation workers and enhancing overall productivity.

### Who This Affects Most

- **Industrial Design:** The BetterBin project by Group Project showcases the potential for disruptive innovation in the industrial design industry by introducing a sleek and practical trash bin design.
- **Sanitation Services:** The BetterBin's focus on improving street hygiene and providing a more comfortable experience for sanitation workers highlights opportunities for disruptive innovation in the sanitation services industry.
- **Municipal Waste Management:** The BetterBin's efficient design for preventing overflow and restricting rodents demonstrates potential disruptive innovation in the municipal waste management sector, aiming to address urban sanitation challenges.

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