# Group Direct Messages Twitter Launches Private Messaging Features for Multiple Followers By Meghan Young | Published 2015-01-27 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/group-direct-message References: [mashable](http://mashable.com/2015/01/27/twitter-group-dm-native-video/?utm_cid=mash-com-Tw-main-link) & [twitter](http://www.twitter.com) In a long overdue move, [Twitter](https://www.trendhunter.com/trends/twitter-blue-2) has finally launched group direct messages and native video sharing. Although this may have seemed like an obvious omission for users, they will be very forgiving now that the option has been made available. What makes the group direct message feature even more exciting is the ability to start a conversation with followers that don't follow each other. As for video sharing, Twitter will now allow people to [capture, share and edit videos](https://www.trendhunter.com/trends/google-photos-2) up to 30 seconds long by using the app's camera button. Significantly longer than the 6 second looped videos on Twitter's Vine service, it will still ensure users remain succinct when using this new feature. Together with group direct messages, Tweeting just became more convenient. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Group Direct Messages:** Twitter's launch of group direct messages provides an opportunity for businesses to facilitate private conversations and engagements with multiple followers. - **Native Video Sharing:** Twitter's native video sharing feature allows businesses to create and share longer videos up to 30 seconds, opening up new possibilities for engaging content creation. - **Expanded Conversations:** The ability to start conversations with followers who don't follow each other presents an opportunity for businesses to connect and engage with a wider audience on Twitter. ### Sectors Adopting This - **Social Media:** The launch of group direct messages and native video sharing on Twitter presents opportunities for social media companies to enhance their platforms and offer more engaging experiences for users. - **Marketing and Advertising:** The introduction of group direct messages and native video sharing on Twitter provides marketers with new channels to connect with and target their audience through private messaging and longer video content. - **Content Creation:** The expanded conversation feature and native video sharing on Twitter offer content creators opportunities to engage with their audience in new ways and produce more compelling and longer-form content. ## Related on Trend Hunter - [Newsletter App Messaging Upgrades](https://www.trendhunter.com/trends/substack-4.md) - [Social Media Expansive Features](https://www.trendhunter.com/trends/twitter-blue-2.md) - [Telegram-Style Video Messages](https://www.trendhunter.com/trends/video-messaging.md) - [Social Media Feature Updates](https://www.trendhunter.com/trends/home-and-latest-tweets.md) - [Social Posting Platform Features](https://www.trendhunter.com/trends/send-on-instagram.md) - [Group Streaming Chat Features](https://www.trendhunter.com/trends/spotify-group-messaging.md) - [Video-Style Chat App Features](https://www.trendhunter.com/trends/instant-video-messages.md) - [Creator-Focused Messaging Features](https://www.trendhunter.com/trends/instagram-4.md) - [Running Partner Messaging Apps](https://www.trendhunter.com/trends/strava-messaging.md)