# Canine-Saving Coffee Roasts Grounds & Hounds Coffee Co. Will Save a Hound for Every Pound By Farida Helmy | Published 2014-05-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grounds-hounds-coffee References: [thecoolector](http://www.thecoolector.com/grounds-hounds-coffee/) & [groundsandhoundscoffee](http://groundsandhoundscoffee.com/about-grounds-and-hounds-coffee-co/) It's hard not to fall in love with Grounds & Hounds Coffee Co. when you taste its delicious coffee. After savoring the first few sips, you then find out via the packaging that not only is its coffee [amazing, but its motto](https://www.trendhunter.com/trends/bark-in-the-belly) is “Every Pound Saves a Hound.” If you're not swooning, you have no heart! If you're a [coffee and dog lover](https://www.trendhunter.com/trends/pumpkin-spice-latte-for-dogs) -- which let's face it, go together -- make sure you try Grounds & Hounds Coffee Co.'s Papers & Slippers and Morning Walk roasts -- maybe even pick one as your constant coffee of choice and [save some pooches from the pound](https://www.trendhunter.com/trends/dogust-campaign) with every cup of morning java. The California-based company was created when owner Jordan Karcher adopted a brown and white dalmatian puppy in a Santa Monica dog rescue. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 34% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Canine-saving Coffee:** Grounds & Hounds Coffee Co. has created a new trend of promoting dog rescue with every pound of coffee sold. - **Socially Responsible Products:** Grounds & Hounds Coffee Co.'s ethical and socially responsible business model has opened doors for new trends of companies that give back to society. - **Pets as Partners:** The trend of pets as partners in business is growing with companies like Grounds & Hounds Coffee Co. using pet themes in marketing their products. ### Where This Applies - **Coffee Industry:** Grounds & Hounds Coffee Co.'s use of socially responsible business practices is an opportunity for transformation in the coffee industry. - **Pet Industry:** Grounds & Hounds Coffee Co.'s business model shows how the merger of different industries such as coffee and pet can have a positive impact on a larger scale. - **Social Entrepreneurship:** Grounds & Hounds Coffee Co.'s success as a social enterprise has encouraged entrepreneurs to create for-profit businesses with a focus on social responsibility and community impact. ## Related on Trend Hunter - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Charitable Canine Cafe Drinks](https://www.trendhunter.com/trends/birthday-pawty-menu.md) - [Gourmet Ground Coffee](https://www.trendhunter.com/trends/usda-organic.md) - [Charitable Ethiopian Coffee Blends](https://www.trendhunter.com/trends/grind-for-good.md) - [Rebellious Coffee Brands](https://www.trendhunter.com/trends/rare-breed-coffee.md) - [Charitable Festive Coffee Blends](https://www.trendhunter.com/trends/manatee-coffee.md) - [Troops-Supporting Coffee Brands](https://www.trendhunter.com/trends/hanx-for-our-troops.md) - [Canine-Supporting Pale Ales](https://www.trendhunter.com/trends/caninesupporting-west-coast-ipas.md) - [Charitable Coffee Blends](https://www.trendhunter.com/trends/wish-blend.md)