# Carbon-Free Coffee Roasters Grounds for Change Offers a Fair Trade, Organic & Shade-Grown Brew By Tiana Reid | Published 2013-01-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/grounds-for-change References: [facebook](https://www.facebook.com/groundsforchange) & [groundsforchange](http://www.groundsforchange.com/) Grounds for Change is a certified B Corporation based in Seattle, Washington that is committed to social and environmental practices. The heart of the social business is the small farmer cooperatives that they work with in Peru, Colombia and Nicaragua. The coffee beans are [certified fair trade, organic](https://www.trendhunter.com/trends/expressive-organic-coffee), carbon-free and are grown in shaded areas in order to create higher yields in a more sustainable manner. There's also a small giving model built into the company; 1% of all sales go toward a bread the of environmental groups and non-profits through the '1% for the Planet' program. They are also members of the [Green America Business Network](https://www.trendhunter.com/trends/shenzhen). **Contact Information** Grounds for Change [website](http://www.groundsforchange.com/) Grounds for Change on [Facebook](https://www.facebook.com/groundsforchange) Grounds for Change on [Twitter](https://twitter.com/Grounds4Change) ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 27% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Carbon-free Coffee:** Opportunity for developing innovative carbon-free coffee roasting technology. - **Fair Trade:** Potential for disruptive innovation in the fair trade certification and supply chain management. - **Shade-grown Coffee:** Opportunity for developing sustainable methods and technology for shade-grown coffee cultivation. ### Sectors Adopting This - **Coffee Roasting:** Opportunity for disruptive innovation in the coffee roasting industry to develop carbon-free roasting methods. - **Certification and Compliance:** Potential for disruptive innovation in fair trade certification and compliance systems. - **Agriculture and Farming:** Opportunity for innovative methods and technology in sustainable shade-grown coffee farming. ## Related on Trend Hunter - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [Regenerative Coffee Brands](https://www.trendhunter.com/trends/holistic-roaster.md) - [Recyclable Aluminum Coffee Pods](https://www.trendhunter.com/trends/recyclable-aluminum-coffee-pods.md) - [Beanless Coffee Pods](https://www.trendhunter.com/trends/coffee-free-coffee.md) - [Bean-Free Coffee Alternatives](https://www.trendhunter.com/trends/beanfree-coffee.md) - [Coffee Kindess Initiatives](https://www.trendhunter.com/trends/cambio-roasters.md) - [Sustainable Coffee Initiatives](https://www.trendhunter.com/trends/crop-to-cup.md) - [Premium In-House Brand Coffees](https://www.trendhunter.com/trends/ever-ground-coffee.md) - [Compostable Single-Serve Coffee Packs](https://www.trendhunter.com/trends/compostable-singleserve-coffee.md)