# Zero-Alcohol Cherry Ciders Schilling Hard Cider's Ground Control 0.0% Blends Apples & Tart Cherry By Laura McQuarrie | Published 2024-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ground-control-00 References: [facebook](https://www.facebook.com/photo.php?fbid=1128753538461505&set=pb.100039806092677.-2207520000&type=3) & [forbes](https://www.forbes.com/sites/jeanettehurt/2024/01/24/schilling-hard-cider-debuts-new-non-alcoholic-cider-for-dry-january/?sh=e97030d7e11c)  [Schilling Hard](https://www.trendhunter.com/trends/raspberry-lemonade-cider) Cider's Ground Control 0.0% is a non-alcoholic cider for those who want to stay grounded, all the while savoring the taste of fresh-pressed cider apples, tart cherry juice and no artificial flavoring or sugar. Since most [non-alcoholic ciders](https://www.trendhunter.com/trends/dealcoholized-cider) are too close to regular apple juice or sparkling apple juice in flavor, Schilling Hard Cider set out to create a more complex alternative and looked to shrubs for inspiration. Although Schilling Hard Cider has considered creating a drinking vinegar or shrub-based non-alcoholic beverage for years, it did not initially think that there was enough demand to warrant a six-pack. "We crafted a true 0.0% never-alcoholic drink using apple cider drinking vinegar to create a very adult flavor profile," CEO Colin Schilling told [Forbes](https://www.trendhunter.com/trends/mytherabox), "Our team also loves craft cocktails, and this is a shrub-inspired beverage that will remind you just as much of a handmade cocktail as a craft cider.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 42% | Activity: 53% | Freshness: 21% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Complex Non-alcoholic Ciders:** Schilling Hard Cider's Ground Control 0.0% offers a more sophisticated flavor profile compared to traditional non-alcoholic ciders. - **Shrub-inspired Beverages:** The use of apple cider drinking vinegar in Schilling Hard Cider's Ground Control 0.0% introduces a unique and adult flavor experience. - **Craft Cocktail Reminiscent Beverages:** Schilling Hard Cider's Ground Control 0.0% is a shrub-inspired beverage that brings to mind the flavors of a handmade cocktail and craft cider. ### Industries Being Reshaped - **Non-alcoholic Beverage Industry:** Schilling Hard Cider's Ground Control 0.0% taps into the growing demand for complex and sophisticated non-alcoholic beverages. - **Cider Industry:** Schilling Hard Cider's Ground Control 0.0% introduces a unique flavor profile that sets it apart in the cider market. - **Craft Alcohol Alternative Industry:** Schilling Hard Cider's Ground Control 0.0% provides a shrub-inspired beverage option for those seeking a high-quality craft alcohol alternative. ## Related on Trend Hunter - [Alcohol-Free Apple Ciders](https://www.trendhunter.com/trends/thatchers-zero.md) - [Rose-Hued Apple Ciders](https://www.trendhunter.com/trends/alcoholfree-ciders.md) - [Fruity Non-Alcoholic Craft Ciders](https://www.trendhunter.com/trends/fruity-nonalcoholic-craft-ciders.md) - [Party-Friendly Alcohol-Free Ciders](https://www.trendhunter.com/trends/alcoholfree-cider.md) - [Non-Alcoholic Blackberry Ciders](https://www.trendhunter.com/trends/blackberry-cider.md) - [Non-Alcoholic Hard Ciders](https://www.trendhunter.com/trends/2-towns-ciderhouse.md) - [Alcohol-Free Sparkling Ciders](https://www.trendhunter.com/trends/zeffer.md) - [Alcohol-Free Pink Lady Ciders](https://www.trendhunter.com/trends/noughty-pink-lady.md) - [Alcohol-Free Zero-Calorie Ciders](https://www.trendhunter.com/trends/somersby-zero.md)