# Geographic Coffee Packaging Traditional 7 Classic Ground Coffee Beans Highlight Origin By Michael Hemsworth | Published 2016-09-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ground-coffee-bean References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/09/traditional-7-coffee.html) & [studiojq.co](http://studiojq.co/) The Traditional 7 classic ground coffee beans are packaged in a pleasing way that helps to make them easily identifiable with regard to blend, but also to geographic product origin. Designed by the ∆ Studio—JQ ∆ creative agency, the Traditional 7 coffee branding features [three different blends](https://www.trendhunter.com/trends/caseys-darn-good-coffee) that all hail from different parts of the world including Brazil, [Venezuela](https://www.trendhunter.com/trends/destinos-venezuela) and Cuba. Each blend is emblazoned with the shape of the particular country that the ground coffee beans comes from to satisfy a consumer preference for upfront brand identities. Each of the Traditional 7 coffee pouches have fun with the international nature of the product by using classically styled fonts and imagery that remind consumers just how far the product has traveled to them. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Origin Emphasis:** Brands can highlight the origin of their products to connect with consumers who are interested in the story behind the item. - **Geographic Packaging:** Product packaging that showcases the origin of the ingredients can help create brand awareness and differentiation. - **International Messaging:** Using internationally inspired design and messaging on product packaging can add a fun and unique element to the brand's identity. ### Who This Affects Most - **Coffee:** Companies in the coffee industry can benefit from using geographic packaging and emphasizing the origin of their products. - **Food & Beverage:** Other companies in the food and beverage industry can also incorporate geographic packaging and origin emphasis into their branding strategy. - **Design & Marketing:** Design and marketing firms can help brands differentiate themselves by creating unique and impactful packaging and messaging that highlights the origin of their products. ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Multi-Bean Coffee Blends](https://www.trendhunter.com/trends/fairtrade-organic-five-country-blend.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Specialty Crafted Three-Bean Blends](https://www.trendhunter.com/trends/threebean-coffee-blend.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Spirit-Infused Coffee Blends](https://www.trendhunter.com/trends/specialty-coffee-brand.md) - [Multi-Continent Coffee Bean Blends](https://www.trendhunter.com/trends/coffee-bean-blend.md)