# Unconventional Luxury Hotels The G-Rough Hotel in Rome References Italy's Rich Artistic History By Rebecca Byers | Published 2015-05-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/grough References: [selectism](http://www.selectism.com/2015/04/29/g-rough-hotel-rome-2015/) & [g-rough](http://www.g-rough.com/hotel-rome) The G-Rough Hotel is a gorgeous and unconventional interpretation of [luxury boutique hotel decor](https://www.trendhunter.com/trends/hilton-milan-duomo) located in the heart of Rome. With 10 unique suites for guests to choose from, the G-Rough Hotel in Rome offers the best of both worlds, with intricate design details that bring out the building's own uncommon details. The stunning G-Rough is located within a [sixteenth century palazzo-style building](https://www.trendhunter.com/trends/the-pilgrm-hotel) that has been transformed around the theme of "Made in Italy." Thanks to upscale design pieces such as original works of designers like Guglielmo Ulrich and Giò Ponti. Essentially a [design hotel](https://www.trendhunter.com/trends/mesonia-boutique), each of the 10 suites offers the unique opportunity for guests to get up close and personal with important design pieces by relevant Italian designers. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 79% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Unconventional Luxury Hotels:** Opportunity to transform traditional luxury hotels into unique and artistic spaces. - **Boutique Hotel Decor:** Potential to create boutique hotels with intricate design details that highlight the building's uncommon features. - **Design Hotels:** Demand for hotels that offer guests the chance to engage with important design pieces by renowned designers. ### Industries Being Reshaped - **Luxury Travel:** Luxury travel industry can explore unconventional hotel concepts to attract high-end clientele. - **Interior Design:** Opportunity for interior design industry to create unique and artistic boutique hotel spaces. - **Hospitality:** Demand for design hotels offers potential growth for the hospitality industry to provide differentiated experiences. ## Related on Trend Hunter - [Serene Luxurious Hotel Spas](https://www.trendhunter.com/trends/six-senses-rome-hotel.md) - [Ultra Luxury Hotel Expansions](https://www.trendhunter.com/trends/rocco-forte-house.md) - [Futuristic Baroque Rome Hotels](https://www.trendhunter.com/trends/romeo-hotel-roma.md) - [Converted Bank Hotel Buildings](https://www.trendhunter.com/trends/the-rome-edition.md) - [Converted Palazzo Circular Spas](https://www.trendhunter.com/trends/six-senses-rome.md) - [Vaulted Heritage Suites](https://www.trendhunter.com/trends/palazzo-daniele-suites.md) - [Serene Picturesque Immersive Resorts](https://www.trendhunter.com/trends/borgo-dei-conti-resort.md) - [Festive Rome-Themed Experiences](https://www.trendhunter.com/trends/festive-romethemed-experiences.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md)