# Grotesque Animal Faces Honda's "Use Original Parts" Campaign By Elsa Blaine | Published 2008-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grotesque-faces-hondas-use-original-parts-campaign References: [toxel](http://www.toxel.com/inspiration/2008/07/24/honda-spare-parts-ads/) If these ads don't convince you not to subject your sweet [Honda](https://www.trendhunter.com/trends/project-courage) ride to unauthentic Honda parts, I'm not sure what would. The “Use Original Parts” campaign, created by Garrigosa Studio in Spain, depicts men morphing into elephants, camels and pigs. It is rather creepy, but certainly makes Honda's point that fastening anything but the genuine manufacturer's components would be ridiculous and unthinkable. Interestingly, there is not a car in sight. See more [creative print ads](https://www.trendhunter.com/trends/copy-nothing-campaign) of 'Mutant Humans' and a 'Virtual Safari' of what may come of the planet's animals if we don't correct negative climate changes: ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Authenticity Advertising:** Opportunity for companies to use creative and provocative ads to emphasize the importance of using original, authentic products and services. - **Metamorphic Imagery:** Exploring the use of visual metaphors and transformation to convey a deeper message in advertising campaigns. - **Impactful Subtlety:** The power of subtle messaging and imagery to leave a lasting impression on the audience while promoting a specific brand or concept. ### Industries Being Reshaped - **Automotive:** Opportunity for car manufacturers to highlight the significance of using genuine parts through creative and attention-grabbing campaigns. - **Advertising and Marketing:** Innovative approaches to advertising that involve visually striking and unconventional imagery to communicate a specific message. - **Environmental Conservation:** Using visual representations of animals in distress to raise awareness about the impact of climate change and the need for environmental conservation. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)