# Sickening Searches T-Mobile Likens Competitors to Cow Bums By Ayman | Published 2008-09-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/gross-ads-t-mobile References: [coloribus](http://www.coloribus.com/paedia/prints/2008/09/11/204301/) Mobile phone carrier T-Mobile wants you to know that, "You won’t find more minutes for £30. Guaranteed." Even if you look up a cow’s bum... To illustrate that they’ve “already searched the other four networks” for a better deal than this, Saatchi & Saatchi London came up with four print ads that show people looking in dangerous and disgusting places. In addition to the aforementioned cow’s behind, the ads search inside the mouth of a lion, in a dangerously moving crane, and inside a bee hive. I wonder which of the other four mobile networks is represented by the cow’s behind… ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 26% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Disruptive Advertising:** Using provocative advertising to stand out and grab consumer attention. - **Extreme Marketing:** Using shock value and extreme imagery to make a product or service memorable. - **Competitive Advertising:** Directly targeting and comparing to competitors to showcase a company's superiority. ### Sectors Adopting This - **Telecommunications:** Mobile phone carriers can use provocative advertising to differentiate themselves from competitors and increase brand awareness. - **Marketing:** Marketing agencies can utilize extreme marketing strategies to create memorable campaigns for their clients. - **Advertising:** Advertising firms can utilize competitive advertising to directly target and compare their clients to competitors in order to showcase their superior offerings. ## Related on Trend Hunter - [Nightmarish Mobile Campaigns](https://www.trendhunter.com/trends/cellphone-bill.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Mobile Plan Breakup Campaigns](https://www.trendhunter.com/trends/sky-mobile-pete-wicks.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Cheeky Cow-Inspired Qsr Campaigns](https://www.trendhunter.com/trends/eat-mor-chikin.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Pet-Finding Billboards](https://www.trendhunter.com/trends/scented-billboards.md) - [Playful Language App Campaigns](https://www.trendhunter.com/trends/duolingo-4.md)