# Mediterranean Natural Grooming Products Maapilim Boasts a Selection of Grooming Essentials for Men By Kalin Ned | Published 2018-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grooming-essentials-for-men References: [businessinsider](https://www.businessinsider.com/natural-grooming-skincare-for-men-2018-10#maapilim-1) & [maapilim](https://maapilim.com/) Maapilim is a Tel Aviv-based business that boasts an ample selection of natural grooming essentials for men on the market. Not only is the packaging elegant and straight to the point but the ingredients also harbor distinct health benefits that are, without a doubt, revolutionary in their origin. From Israelian jojoba oils and Moroccan Argan to Egyptian carrot seed oils and French lavender, the ingredients in Maapilim's grooming essentials for men are natural and largely inspired by the Mediterranean. The business operates on the ethos of mindful living and both its product selection and representation reflect that. Moreover, Maapilim's website also offers a 'Magazine' section, where insightful articles are shared with the consumer base, including a guide to growing a beard and grooming routine tips. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Natural Grooming Products for Men:** Maapilim's natural grooming essentials for men show an opportunity for businesses to enter the market of men's grooming with sustainable and organic products. - **Mediterranean-inspired Ingredients:** Maapilim's ingredients showcase a trend towards Mediterranean-inspired and regionally-sourced ingredients, allowing for businesses to differentiate themselves in an increasingly crowded market. - **Mindful Living Ethos:** Maapilim's commitment to mindful living and providing insightful articles on grooming and beard care indicates a trend towards holistic grooming and wellness, opening opportunities for businesses to consider a more comprehensive approach to personal care products. ### Who This Affects Most - **Men's Grooming:** Maapilim's natural grooming product line for men presents a disruption opportunity within the men's personal care industry. - **Sustainable Beauty:** Maapilim's emphasis on using natural, locally-sourced ingredients shows a potential disruption within the broader sustainable beauty industry. - **Holistic Personal Care:** Maapilim's emphasis on mindful living and providing insightful articles on grooming and beard care indicates a trend towards holistic personal care that presents an opportunity for businesses to take a comprehensive approach to personal care products. ## Related on Trend Hunter - [Elevated Male Grooming Kits](https://www.trendhunter.com/trends/piramal-pharma.md) - [Luxurious Men's Grooming Gift Sets](https://www.trendhunter.com/trends/luxurious-mens-grooming-gift-sets.md) - [Modern Men's Skincare Lines](https://www.trendhunter.com/trends/magnolia-league.md) - [Botanical Men's Grooming Products](https://www.trendhunter.com/trends/face-and-beard-care.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Spring Scent Collections](https://www.trendhunter.com/trends/cedarwood-sea-salt-collection.md) - [Mediterranean Grooming Product Collections](https://www.trendhunter.com/trends/harrys-x-sean-brown-collection.md) - [Simplistic Skincare Essentials](https://www.trendhunter.com/trends/gen-z-males.md) - [Aromatic Woodsy Grooming Products](https://www.trendhunter.com/trends/nautica-grooming-collection.md)