# Plant-Powered Grooming Collections Act of Being Favors Ingredients Like Green Tea, Algae & Baobab By Laura McQuarrie | Published 2019-08-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grooming-collections References: [prnewswire](https://www.prnewswire.com/news-releases/americas-first-100-vegan-mens-grooming--skincare-brand-is-born-300898269.html) & [actofbeing](https://actofbeing.com/) Act of Being is now introducing itself as America's first all-vegan brand sharing cruelty-free skincare and grooming collections for men. The brand aims to fill a void in the market for [luxury men's skincare and grooming products](https://www.trendhunter.com/trends/caldera-lab1) that are entire;y free of animal-derived ingredients—and in their place, the brand favors the use of clean, non-toxic and [plant-powered additions](https://www.trendhunter.com/trends/suppuru) like baobab, green tea, coconut, red algae and vegan-friendly sodium hyaluronate. In the [HP](https://www.trendhunter.com/trends/20-years-of-red)+ collection, consumers will find a range of products that are suited to supporting daily detoxification from pollutants, hydrating the skin and shielding it from aging. Some of the skincare and grooming products from Act of Being include the HP+ Daily Eye Cream, the HP+ Grooming Oil and launching this fall, the HP+ Recovery Balm. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Plant-powered Grooming:** Opportunity for plant-based skincare and grooming brands to fill the void in the luxury market for men's grooming and skincare products. - **Cruelty-free Beauty:** Opportunity for cruelty-free brands to create products that prioritize green, vegan and sustainable ingredients in skincare and grooming. - **Clean Beauty for Men:** Opportunity for clean, non-toxic products specifically designed for men's skin and grooming needs. ### Where This Applies - **Skincare:** Opportunity for skincare brands to develop vegan, plant-based lines specifically designed for men. - **Grooming:** Opportunity for grooming brands to create clean, non-toxic products that prioritize plant-based ingredients and cruelty-free formulations. - **Luxury Beauty:** Opportunity for luxury beauty brands to tap into the growing demand for clean, sustainable and vegan grooming and skincare products for men. ## Related on Trend Hunter - [High-Quality Sustainable Bodycare](https://www.trendhunter.com/trends/high-quality-sustainable-bodycare.md) - [Plant-Powered Collagen Skincare](https://www.trendhunter.com/trends/advanced-botanical-kinetics.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Elevated All-Natural Grooming Lines](https://www.trendhunter.com/trends/baz-and-co.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Men-Targeted Private Label Cosmetics](https://www.trendhunter.com/trends/mens-grooming-product-range.md) - [Plant-Based Haircare Formulations](https://www.trendhunter.com/trends/plantbased-haircare-formulation.md)