# CBD-Infused Men's Grooming Products DJ Khaled Debuts the Groomed x Blesswell Pop-Up Location By Elena Rahman | Published 2021-09-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/groomed-x-blesswell References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/DJ_Khaled_takes_the_grooming_stage_in_Chicago_with_first_ever_Blesswell_popup/179498) & [blesswell.co](https://www.blesswell.co/) DJ Khaled's Groomed x Blesswell pop-up is located at the Kimpton Gray Hotel in the heart of downtown Chicago. The music mogul has turned into a wellness guru, giving fans a chance to indulge themselves in CBD-infused pampering. Visitors can enjoy a range of [complimentary grooming services](https://www.trendhunter.com/trends/self-growth-studio), courtesy of a rotating line-up of award-winning barbers. The pop-up shop provides an [ultra-luxe experience](https://www.trendhunter.com/trends/herms-le-bain-popup) with using Khaled's Blesswell products. Guests can receive haircuts, shaves, and facials using the DJ's relaxation-focused range. Aside from its services, the pop-up is stocked with Blesswell products for purchase. Customers can browse through the items, including the Blue Charcoal Face Mask, [Conditioning Beard Oil](https://www.trendhunter.com/trends/premium-grooming-brand), Daily Moisturizer, Facial Cleansing Scrub, Lathering Body Wash, and the Ultimate Shave Cream. Image Credit: Blesswell ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 74% | Activity: 88% | Freshness: 10% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-infused Grooming Products:** The trend of using CBD-infused ingredients in grooming products is growing, providing an opportunity for companies to differentiate themselves with unique wellness-focused products. - **Pop-up Grooming Services:** The rise of pop-up grooming services allows brands to create an experiential marketing environment around their products, providing a disruptive opportunity for direct-to-consumer marketing, and for users to try before they buy. - **Celebrity Branded Wellness Products:** The rise of celebrities using their platforms to promote personal wellness products creates opportunities for new markets and niches, and for consumers to attain and perceive celebrity-level lifestyles. ### Sectors Adopting This - **Men's Grooming:** The men's grooming industry has an opportunity to differentiate themselves by offering innovative, CBD-infused products for a growing wellness-focused market. - **Pop-up Retail:** The retail industry can use pop-up shops to create unique, immersive experiences around their products, allowing for direct-to-consumer marketing, and providing an excellent way for consumers to test and compare products without committing. - **Celebrity-endorsed Products:** The cosmetics industry can use celebrity endorsements as a way to differentiate their brand and create new markets for wellness-focused products and services. ## Related on Trend Hunter - [Athlete-Backed Grooming Kits](https://www.trendhunter.com/trends/the-shop-1.md) - [Cannabis Spa Experiences](https://www.trendhunter.com/trends/full-bloom-facial.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [CBD-Infused Hotel Services](https://www.trendhunter.com/trends/remede-spa.md) - [Vibrant Beauty Brand Pop-Ups](https://www.trendhunter.com/trends/miamistyle-popup.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Performance-Driven Men's Grooming Lines](https://www.trendhunter.com/trends/chi-pour-homme.md)