# Boomer-Focused Voter Advertisements Perth Creatives Launch the New Groom-a-Boomer Voting Campaign By Kanesa D | Published 2023-10-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/groom-a-boomer References: [perthnow.au](https://www.perthnow.com.au/news/perth/perth-creatives-launch-groom-a-boomer-video-to-inspire-younger-generations-to-chat-to-parents-about-voice--c-12117537)  In a bid to promote intergenerational dialogue and encourage young Australians to participate in the upcoming Voice to Parliament referendum, a group of creative minds from Perth have launched a new campaign that relies on humor to get consumers interested in voting. The 'Groom-a-Boomer' campaign hinges on a humorous video that leverages wit to engage young adults in conversations with older family members about the referendum scheduled for October 14. While the referendum itself is a serious matter, the approach taken by this creative team reflects the importance of breaking down barriers and creating a welcoming environment for discussions on such a critical issue. Led by Richard Berney and John Linton of agency [Berlin](https://www.trendhunter.com/trends/cold-war-martini), this initiative aims to spark discussions and foster an understanding of the importance of voting across different generations. Image Credit: Groom-a-Boomer ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 2% | Activity: 6% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Intergenerational Dialogue:** The 'Groom-a-Boomer' campaign promotes intergenerational dialogue by leveraging humor to engage young adults in conversations with older family members about the upcoming Voice to Parliament referendum. - **Humor-based Engagement:** The 'Groom-a-Boomer' campaign creatively uses wit to capture the interest of young Australians and encourage their participation in voting for the October 14 referendum. - **Breaking Down Barriers:** The 'Groom-a-Boomer' campaign emphasizes the importance of breaking down barriers and creating a welcoming environment for discussions on critical issues such as the Voice to Parliament referendum. ### Sectors Adopting This - **Advertising and Marketing:** The 'Groom-a-Boomer' campaign demonstrates how advertisers can use humor and intergenerational dialogue to engage consumers and promote civic participation. - **Political and Social Advocacy:** The 'Groom-a-Boomer' campaign highlights the potential for political and social advocacy groups to leverage humor and intergenerational communication to encourage engagement and dialogue on important matters. - **Media and Entertainment:** The 'Groom-a-Boomer' campaign showcases how media and entertainment platforms can leverage humor as a tool to capture and maintain the attention of young audiences, while fostering meaningful discussions between generations. ## Related on Trend Hunter - [Boomer-Style Rent Giveaways](https://www.trendhunter.com/trends/boomer-blocker.md) - [Boomer Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now.md) - [Inclusive Voting Campaigns](https://www.trendhunter.com/trends/apathy-is-boring.md) - [British Beer Voting Campaigns](https://www.trendhunter.com/trends/brixton-brewery-yes-we-cans-campaign.md) - [Elderly Cannabis Campaigns](https://www.trendhunter.com/trends/im-high-right-now-campaign.md) - [Presidential Note Campaigns](https://www.trendhunter.com/trends/joe-biden.md) - [Gen Z Voter Engagement Initiatives](https://www.trendhunter.com/trends/asian-american-youth-election-campaign.md) - [Humorous Green-Tea Brand Campaigns](https://www.trendhunter.com/trends/gen-tea.md) - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md)