# Giant Cartoon City Projects 80 Life-Sized Gromits are Scattered in Bristol for 'Gromit Unleashed' By Jen Chae | Published 2013-07-04 | Updated 2013-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/gromit-unleashed References: [bigcitylife](http://bigcitylife.tv/blog/item/756-gromit-unleashed) & [gromitunleashed.org.uk](http://www.gromitunleashed.org.uk/) 'Gromit Unleashed' is a recently launched project in Bristol, England. Similar in concept to the 2000 Toronto 'Moose in the City' campaign, 'Gromit Unleashed' will place [life-sized sculptures](https://www.trendhunter.com/trends/fibredog) around the European city. Eighty giant Gromits will be decorated by local artists and scattered around the city, accompanying significant landmarks. The popular character from British [stop motion show](https://www.trendhunter.com/trends/shaun-the-sheep-fan-contest) 'Wallace and Gromit' is originally nude-colored, but schools and community groups have been taking part in designing blank-canvased Gromits. The project also includes a [downloadable smartphone app](https://www.trendhunter.com/trends/this-is-me-this-is-us) called 'Detect-O-Gromit,' guiding you around the city to spot Gromits while learning about Bristol’s famous tourist sites. The proceeds from this campaign will be donated to Wallace & Gromit’s Grand Appeal, a children’s hospital charity in Bristol. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 46% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Street Art Sculpture Installations:** Opportunity for artists to showcase their talent through large-scale sculptures in public spaces. - **Interactive City Exploration Apps:** Potential for smartphone apps that guide users to discover and learn about landmarks in a fun and interactive way. - **Community-driven Design Projects:** Chance for schools and community groups to participate in designing and decorating public art installations. ### Industries Being Reshaped - **Art and Sculpture:** Disruptive innovation opportunity for artists to create large-scale art installations in public spaces - **Tourism and Travel:** Potential for tourist attractions to enhance visitor experiences through interactive smartphone apps - **Charity and Non-profit:** Opportunity for charitable organizations to raise funds through community-driven design projects ## Related on Trend Hunter - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Festive Claymation Fashion Campaigns](https://www.trendhunter.com/trends/barbour-x-wallace-gromit.md) - [Claymation-Commemorating Teas](https://www.trendhunter.com/trends/bird-blend-more-tea-gromit.md) - [Celebratory Claymation Cheese Packs](https://www.trendhunter.com/trends/wensleydale-creamery-wallace-gromit.md) - [Cartoonish City Bollards](https://www.trendhunter.com/trends/le-cyklop.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Glowing Movie Campaign Murals](https://www.trendhunter.com/trends/teenage-mutant-ninja-turtles-mural.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Dynamic Public Artwork Installations](https://www.trendhunter.com/trends/born-to-be-wild-1.md)