# Distractingly Phallic Editorials Claire Milbrath's 'Groin Gazing' Series Gets Close and Personal By Vasiliki Marapas | Published 2014-03-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/groin-gazing References: [jezebel](http://jezebel.com/this-groin-gazing-fashion-spread-starring-boners-is-a-1533654336) & [vice](http://www.vice.com/read/groin-gazin?Contentpage=-1) The 'Groin Gazing' series by Claire Milbrath offers an alternative to the way we think about female desire. The cleverly titled series, styled by Mila Franovic for Vice mag, features close-ups of packages -- and I'm not talking about the kind you get in the mail. No, instead, Milbrath is photographing some clothed crotches, and the sails are definitely more than half-mast. Each photograph is accompanied by a vague epithet that identifies the "type" of guy the wood belongs to, from "The Boyfriend" to "The Businessman" to the "Boy Next Door." By isolating these gentleman's anatomy and generalizing their identities, this photo series challenges the underlying assumption that female desire requires a strong emotional undercurrent or narrative to flourish. Furthermore, it also offers a powerful commentary on the fragmented, anonymous way that women are often photographed; a method that is casually accepted and rarely questioned in mainstream media. Despite the fact that all these boners are fully clothed, there is something deliciously clandestine about gazing at these images. However, the crowning glory of the 'Groin Gazing' series is the way in which it puts [female lust](https://www.trendhunter.com/trends/full-bush-summer) at the forefront. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Alternative Female Desire:** Disruptive innovation opportunity: Develop products and services that cater to non-traditional representations of female desire. - **Challenging Assumptions:** Disruptive innovation opportunity: Create platforms and content that challenge societal assumptions about female desire and remove the need for strong emotional narratives. - **Examining Representation:** Disruptive innovation opportunity: Rethink the way women are photographed and represented in mainstream media, promoting inclusivity and authenticity. ### Where This Applies - **Fashion and Apparel:** Disruptive innovation opportunity: Design clothing and accessories that celebrate diverse expressions of female desire. - **Media and Entertainment:** Disruptive innovation opportunity: Produce and distribute media content that portrays female desire in empowering and unconventional ways. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop marketing campaigns and strategies that challenge societal norms and broaden the concept of female desire. ## Related on Trend Hunter - [Sexuality-Exploring Artful Exhibitions](https://www.trendhunter.com/trends/rude-arts-club.md) - [Limited-Edition Erotica Books](https://www.trendhunter.com/trends/toy-stories.md) - [Sex-Positive Art Collections](https://www.trendhunter.com/trends/carne-bollente-3.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sculptural Writing Piece](https://www.trendhunter.com/trends/sterling-silver-penis-pen.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Health Object Art Exhibitions](https://www.trendhunter.com/trends/out-of-orifice.md)