# Small-Batch Supermarkets This Grocery Store Boasts a Herb Wall and a Soda Fountain By Rebecca Byers | Published 2015-04-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-store References: [retaildesignblog.net](http://retaildesignblog.net/2015/04/20/brothers-marketplace-by-plan-b-retail-design-medfield-massachusetts/) & [aredesignawards](http://aredesignawards.com/award_winner_detail.cfm?key=62&key2=Brothers) Boasting an [award-winning retail design](https://www.trendhunter.com/trends/d142), the [Brothers Marketplace](https://www.trendhunter.com/trends/beer-brothers) in Massachusetts is a grocery store experience like no other. Designed to reflect a "hometown ambiance," the new supermarket is actually two former structures combined, fusing the remnants of a department store space and a diner. The inspiring space feels a lot more like a farmer's market thanks to a [herb wall](https://www.trendhunter.com/trends/lettuce-grow) from which customers can snip their desired quantities and specialty endcaps showcasing locally sourced products above all else. The decor for the ultramodern grocery store is characterized by antiques, chalkboard menus and vintage-looking sketches of fruits and vegetables. Brothers Marketplace also boasts an old school ice cream and soda fountain bar and communal wooden seating. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 83% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Award-winning Retail Design:** Opportunity for businesses to differentiate themselves through unique and inspiring retail designs. - **Locally Sourced Products:** Growing trend of consumers seeking out locally sourced products, providing an opportunity for businesses to showcase and promote local offerings. - **Hometown Ambiance:** Opportunity for businesses to create a welcoming and nostalgic atmosphere that resonates with consumers. ### Where This Applies - **Grocery Stores:** Innovative grocery stores can drive customer loyalty and attract new customers by incorporating unique design elements and locally sourced products. - **Retail Design:** Opportunity for designers to create award-winning retail spaces that offer a unique and memorable shopping experience. - **Food and Beverage:** Restaurants and cafes can tap into the trend of creating a hometown ambiance through vintage decor, communal seating, and unique offerings like ice cream and soda fountains. ## Related on Trend Hunter - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Hybrid Community Supermarkets](https://www.trendhunter.com/trends/the-after-market.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Consumer-Run Supermarkets](https://www.trendhunter.com/trends/hyperburgers.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Micro-Batching Coffee Concepts](https://www.trendhunter.com/trends/in-store-coffee-concept.md)