# Nutty Pop-Up Kitchens Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie By Laura McQuarrie | Published 2015-05-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-store-pop-up References: [canadiangrocer](http://www.canadiangrocer.com/top-stories/longos-rolls-out-nutella-creperie-53119) & [longos](http://www.longos.com/) The brand that makes the most beloved chocolate-hazelnut spread in the world, [Nutella](https://www.trendhunter.com/trends/savor-the-beauty-of-canada), is now teaming up with [Longo's](https://www.trendhunter.com/trends/violife-creamy-block) to delight Canadian consumers with a novel grocery store pop-up experience. The in-store pop-up is being branded as the Nutella Crêperie, which will serve crêpes made with the nutty spread. So far, this pop-up kitchen has taken up residence at a downtown Toronto Longo's location, although it will be traveling across the region to bring freshly made treats to more grocery stores. By sharing personal #NutellaMoments on social media, shoppers have a chance to win a personalized prize pack filled with donuts and pastries. Whether Nutella is creating personalized jars for its fans or collaborating with [Cronut](https://www.trendhunter.com/trends/papa-damour) creator Dominique Ansel for the development of a Nutella pancake, this is one brand that always knows how to delight consumers. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 81% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Pop-up Kitchen Experiences:** There is an opportunity to create unique and immersive pop-up kitchen experiences for brands to engage with consumers. - **Collaborative Marketing Campaigns:** Collaborating with popular food brands or chefs can create innovative marketing campaigns that attract and delight consumers. - **Personalized Food Packaging:** The trend of creating personalized packaging for food products allows brands to connect with consumers on a personal level and stand out in the market. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the concept of pop-up kitchens and collaborative marketing campaigns to enhance customer experience and drive brand loyalty. - **Retail:** Retailers can leverage the trend of personalized food packaging to create unique and memorable shopping experiences for consumers. - **Hospitality:** The hospitality industry can incorporate pop-up kitchen experiences and collaborative marketing campaigns to offer guests innovative and interactive dining experiences. ## Related on Trend Hunter - [Specialized Canadian Jars](https://www.trendhunter.com/trends/savor-the-beauty-of-canada.md) - [Chocolate Hazelnut Offerings](https://www.trendhunter.com/trends/tim-hortons-x-nutella.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/nutella-donuts.md) - [Branded Holiday Baking Campaigns](https://www.trendhunter.com/trends/nutella-and-hallmark.md) - [Australia-Celebrating Chocolate Spreads](https://www.trendhunter.com/trends/nutella-loves-aussie.md) - [Hazelnut Spread Baked Goods](https://www.trendhunter.com/trends/paris-baguette-nutella-menu.md) - [Chocolate Spread-Topped Lattes](https://www.trendhunter.com/trends/hazelnut-mocha-latte-topped-with-nutella.md) - [Decadent Nutty Spreads](https://www.trendhunter.com/trends/nutella-peanut.md) - [Bread-Inspired Hazelnut Spread Snacks](https://www.trendhunter.com/trends/nutella-bready.md)