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# Market Proprietor Play Sets
The Melissa & Doug Grocery Store Play Set is Modern and Interactive

By Michael Hemsworth | Published 2018-03-30 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-store-play-set
References: [odditymall](https://odditymall.com/grocery-store-cashier-kids-toy) & [amazon](https://www.amazon.com/exec/obidos/ASIN/B072M2SB11/odditymall0e-20/?ie=UTF8&tag=trenhunt0f-20)

The [Melissa & Doug](https://www.trendhunter.com/trends/vending-machine-toy) Grocery Store Play Set has been created as a way for little ones to stretch their imagination and have fun pretending to partake in a simple activity: heading to the grocery store. Suitable for children aged three and up, the set lets kids play store clerk or shopper and boasts a modern design that mimics goods being scanned through when shoppers are done. The kiosk also has an [integrated payment terminal](https://www.trendhunter.com/trends/selfservice-checkouts) that will let kids swipe their card, enter their pin or sign their name to fully mimic their parents as they play from home.

The Melissa & Doug Grocery Store Play Set speaks to the popularity of [roleplaying games](https://www.trendhunter.com/trends/the-helper-play-kit) as parents look to provide little ones with products that bring wonder to simple tasks.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 48% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys)

## Key Themes

### Why This Trend Is Growing

- **Roleplaying Games:** Opportunity to create more interactive and modern roleplaying games for children that mimic real-life activities.
- **Imaginative Play:** Opportunity to develop innovative toys and playsets that encourage imaginative play and creativity in children.
- **Simulation Toys:** Opportunity to design toys that simulate real-life activities and provide an interactive and educational experience for children.

### Industries Being Reshaped

- **Toy Manufacturing:** Disruptive innovation opportunity in toy manufacturing to create more interactive and realistic toys for children.
- **Educational Toys:** Opportunity to develop educational toys that combine play and learning through hands-on experiences.
- **Children's Retail:** Opportunity for retailers to stock and sell innovative playsets and toys that enhance children's imaginative play.

## Related on Trend Hunter

- [Vending Machine Toys](https://www.trendhunter.com/trends/vending-machine-toy.md)
- [Color-Changing Cooking Toys](https://www.trendhunter.com/trends/simmer-stir-stovetop-play-set.md)
- [Children Storytelling Toys](https://www.trendhunter.com/trends/world-traveler-pretend-play.md)
- [Skill-Building Play Kitchens](https://www.trendhunter.com/trends/real-life-play-kitchen.md)
- [Supermarket-Inspired Slime Toys](https://www.trendhunter.com/trends/zuru-slime-mart.md)
- [Camp-Inspired Children’s Toys](https://www.trendhunter.com/trends/lets-explore-outdoor-cooking-play-set.md)
- [Buildable Paper Playsets](https://www.trendhunter.com/trends/castle-playset.md)
- [Outdoor Exploration Toy Kits](https://www.trendhunter.com/trends/lets-explore-hiking-play-set.md)
- [Children Gardening Toy Kits](https://www.trendhunter.com/trends/lets-explore-flower-gardening-play-set.md)
