# Upscale Indoor Food Markets DekaMarkt's 'World of Food' is a Sophisticated Grocery Store Market By Laura McQuarrie | Published 2016-01-14 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grocery-store-market References: [retaildesignblog.net](http://retaildesignblog.net/2014/12/18/dekamarkt-world-of-food-store-by-twelve-studio-netherlands/) & [dekamarkt.nl](https://www.dekamarkt.nl/world-of-food) Inspired by countless markets around the world, DekaMarkt's 'World of Food' [grocery store market](https://www.trendhunter.com/trends/muji-food-market-1) was designed with an emphasis on "organized chaos" created by segmenting different pavilions for categories. Each section can clearly identified within the space, since the areas for picking up coffee, tea, bread, smoothies and more are all marked by a large circular counters. After stocking up on essentials from the store, consumers have the chance to take their items home or eat what they purchased in an [in-store cafe](https://www.trendhunter.com/trends/le-big-tamtam). With an open-concept plan, the grocery store feels roomy and inviting enough to entice shoppers to stay and explore. The [immersive retail environment](https://www.trendhunter.com/trends/deji-plaza-phase-ii) successfully fuses the style of an old-world market with a modern grocery store for enhanced customer convenience. This 50,000 square foot store expands upon a smaller concept that DekaMarkt first experimented with a few years earlier. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Upscale Food Markets:** Creating sophisticated and immersive retail environments that combine the style of old-world markets with modern convenience. - **Organized Chaos Design:** Using segmented pavilions and marked counters to create a visually appealing and easily navigable shopping experience. - **In-store Dining:** Offering in-store cafes or dining areas for shoppers to enjoy their purchased items immediately. ### Who This Affects Most - **Grocery Retail:** Opportunity to transform traditional grocery stores into upscale and immersive food markets. - **Interior Design:** Opportunity to create innovative retail spaces that blend the aesthetics of markets and modern convenience. - **Cafes and Restaurants:** Opportunity to partner with grocery stores and provide in-store dining options for customers. ## Related on Trend Hunter - [Elegant Grocery Shopping Spaces](https://www.trendhunter.com/trends/superhub.md) - [Gallery-Style Grocers](https://www.trendhunter.com/trends/meadow-lane.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Retail Design Landmarks](https://www.trendhunter.com/trends/d142.md) - [Small-Format Grocery Stores](https://www.trendhunter.com/trends/new-smallformat-stores.md) - [Leisure Activity Grocery Stores](https://www.trendhunter.com/trends/freshtake-concept-grocery-store.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Global Food Retail Expansions](https://www.trendhunter.com/trends/supermarket-italy.md) - [Hybrid Shopping Ventures](https://www.trendhunter.com/trends/nuremberg-airport.md)